Jeff Molander is the founder of Communications Edge Inc. and creator of the Spark Selling technique—a means to start and qualify conversations with customers "from cold", speeding them toward qualification.
He's been selling for over two decades. In 1999, Jeff co-founded what became the Google Affiliate Network and Performics Inc. where he hired the management team, helped secure 2 rounds of funding and built the sales & marketing teams.
His Spark Selling copywriting methodology is familiar yet one-of-a-kind. It's part Sandler, part Challenger, part mental toughness—mixing in time-tested principles of Dale Carnegie. A coach himself, Jeff is the authority on effective sales communications techniques.
Jeff was first to offer a practical book for small businesses to sell using social media. He published, Off the Hook Marketing: How to Make Social Media Sell for You.