About Me

I am the founder of Communications Edge Inc. and creator of the Spark Selling technique -- a means to start conversations with customers "from cold." I am the authority on current, effective sales communication techniques. I've been selling for over two decades.

In 1999, I co-founded what became the Google Affiliate Network and Performics Inc. where I hired the management team, helped secure 2 rounds of funding and built the sales & marketing teams.  

Today, I am a sales communication coach, life-long learner and curator of emerging conversation-starting "next practices." Part Sandler, part Challenger, part mental toughness, leaning on direct response copywriting concepts … the technique is familiar yet one-of-a-kind.

I was first to offer a practical book for small businesses to sell using social media. I published, Off the Hook Marketing: How to Make Social Media Sell for You.

Spark Selling: Practiced globally

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Results Jeff delivers


Thanks to the Spark Selling communications method, my team is enjoying prospecting. It’s not seen as a chore anymore. They are much more productive thanks to their new communications technique. They’re receiving more (and better quality) responses from buyers—in just a few days.

Massood Zarrabian CEO & Chairman, BA Insight

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Jeff, you give me and my team confidence... the ability to know what other sellers are doing, how they are changing and improving results. Your course and membership is giving us a 360-degree view of effective sales communications practices, across multiple industries.

Brian Berlin Sales Director, Augusoft