Shopping Comparison: Working Profitably with a Necessary Evil
by Jeff Molander
Comparison shopping is a “necessary evil” for retailers. Now… with that as our backdrop Brian Smith gives you the straight dope on how to improve results from comparison shopping engines though “data feed optimization.” Think of Web site SEO for your product data feeds. Brian is founder of Simplefeed and a leading comparison search analyst (www.comparisonengines.com). He provides his candid advice on how retailers can drive more sales at reduced cost and simplify otherwise complex processes.
Brian also discusses what’s on the horizon and gives online retailers hope that this rather stagnant industry IS making advances and will create new value for online sellers.
Did You Like This Story? |
Comments
Hire Jeff to speak on...
Leadership
Leadership 2.0: Keeping Marketing Accountable in the New EconomyTen Questions Your CMO Doesn't Want You to Ask (and why you must ask them)
Need is the New Want: Using the Web to Sell in a Tough Economy Prioritizing Social Media for the CEO, CFO
Sales & Marketing
Marketers are Publishers: Driving Sales & Leads in a Recession
Save Money & Drive Results with Virtual Trade Shows/Conferences
Best Practices in Web Lead Generation
Telephone: 312-957-6020
Watch this video to learn more.
Translator
Except where otherwise noted, content on this site is licensed under a