Jeff Molander: Web Marketing Speaker

Jeff Molander Speaking

Upcoming Speaking Engagements

Shop.org Annual Summit, Las Vegas — September 2008
Online Market World, San Francisco — October 2008

Recent Speaking Engagements

Breakfast Network Club of Chicago’s IT SIG, Chicago — June 2008
E-Retail Association Europe, Monte Carlo, Monaco — June 2008
Annual Conference for Catalog & Multi-Channel Merchants, Orlando, FL (2008)
Loyola University Graduate School of Business, Chicago (2008)
Search Engine Strategies, New York (2008)
Direct Marketing Assoc: Integrating Search and Affiliate Strategies to Maximize ROI (2008)
LeadsCon, Las Vegas, NV (2008)
ad:tech (DMG World Media)
American Marketing Association
International Association of Business Communicators
Direct Marketing Association and DM Days
National Retail Federation / Shop.org
Market Research Association
Electronic Retailing Association
CMP Media’s E-business Conference
International Institute of Research
AdWeek Magazine’s Internet World Forum
North American Publishing Co.’s CatalogTech Conferences
The Affiliate Summit, Master of Ceremonies
Roosevelt University
University of Chicago’s Graduate School of Business
DePaul University

Book Jeff Molander:

Diana Raleva (diana__at__jeffmolander.com)
Telephone: 224-392-2510

Jeff speaks on…

Business & Management
How to Master Social Media & Marketing Fundamentals
How to Develop a Comprehensive, Experiential Web Marketing Strategy
Consumer Empowerment: Exploiting Opportunities & Mitigating Dangers
The Business of Digital Advertising & Media
Digital DNA: Social & Collaborative Media in the Business Enterprise
Understanding the Business of Search Marketing
Advercation: When Publishers are Advertisers!

Ethics & Society
Ethical Dilemmas in Digital Business
Socioeconomic Implications of Hyper-Connectivity
Managing Privacy in an ‘Open’ World

Career Advancement
Catapult Your Career With Social Networking & Reputation Management

Biography

After participating in the digitization of multi-media technologies in the mid 1990’s I moved into the online realm, founding Molander & Associates in 1997. I decided to help bridge the gap between traditional business planners and Web developers claiming to offer this thing called ’strategy.’ Working with both incumbent marketers and budding dot-com entrepreneurs, I brought as much traditional business planning to clients as they could stomach. Of course, this was during the heyday of Internet marketing (one that wasn’t prone to silly things like plans).

In 1999 I finally caved, joined up with a client and helped found what is now a division of Google… digital customer acquisition agency, DoubleClickPerformics. Here, I brought retailers like Neiman Marcus, j jill and Bose into performance-based “affiliate” marketing strategies. The company not only survived the dot bomb days but grew to a valuation of $65 million in 5 years.

Today, I diligently study, read, listen and share what I continue to learn. My colleagues and I provide strategic advice to early stage entrepreneurs, institutional and private investors, agencies, multi-channel retailers and service marketers… occasionally taking an active investment in early stage companies. In simple terms, my recommendations serve to build business cases for (and against) investment in digital advertising and media strategies.

Working with a network of talented colleagues, I continue to help decision-makers break down walls, access vital digital knowledge and build financially sound business strategies that leverage the hyper-connectivity of our world.

Jeff Molander

What Makes Me Tick?

Ultimately, my goal is to redefine the way people view, use and invest in digital media and advertising. Why? Because more of us can, and should, share in long-term, sustainable wealth generation. We can do better and by collaborating with like-minded colleagues I’m challenging commonly held beliefs and practices. In simple terms, I’ve decided to use my insider advantage to help people on the outside (common business folk) demystify and gain control over today’s digital media and advertising ecosystem — one that now empowers most of us yet remains purposefully shrouded in hype-and-spin. In reality, digital marketing is under-developed.

My consulting practice and forthcoming book, Ignorance Economy, are rooted in a passion for accountability, transparency and authenticity. Make no mistake, these values are under attack in today’s digital business sphere and I’m dedicated to helping change that. Jeff Molander Speaking

Social media and consumer empowerment is merely the tip of the iceburg. By exposing behind-the-scenes, sometimes “darker” details about how digital advertising really works we have a better change at understanding and taking action to enrich our lives… our businesses. The promise of being hyper-connected and ‘always on’ is an exciting one for marketers and consumers but there are serious roadblocks. There is a powerful force stifling progress. A mysterious, hidden digital sub-economy run by techo-elite opportunists stands in the way. It can and WILL get better!

Knowledge as a Commodity in the Information Economy

All of us are growing increasingly addicted to the convenience of “not knowing” about new technologies — whether we use them to market our products or entertain ourselves in downtime. It’s easier to simply trust technology and skip past understanding it. Often, we’re overwhelmed by either fear or enthusiasm associated with new technology; so much so that we’re throwing up defenses in a world that changes at the speed of light. In doing so we entrust techno-specialists to see things through. These are the people who build the gizmos and dominate the Internet scene. I am sounding an alarm on dangers associated with the practice of blind trust and explaining its surprising, hidden results.

Willful ignorance (in a knowledge-based world economy) threatens widespread, sustainable business success and limits citizenry’s core liberties. The dwindling number of generalists (and increasing number of techno-specialists) threatens our ability to compete; the increasing trust put in specialists and technologies that we don’t fully understand sacrifices privacy.

Podcasting & Webinars

Vintage Tub & Bath’s “Paying for Performance” Webinar - Monthly (Web retailers, invitation only)
The “Paying for Performance” Podcast - Weekly tips oriented program featuring a bevy of Internet marketing experts
Integrating Search & Affiliate Marketing to Increase ROI, Direct Marketing Association