Jeff presents at corporate events, association meetings, conventions and sales meetings

Jeff’s powerful speaking and training presentations are perfect for people who want to increase performance of digital marketing through challenging current practices. All keynotes and presentations are customized for your specific needs – topic and length of program. Below are of a few of the most requested topics. Please use the right column to learn more about Jeff >>

Need is the New Want: How Exceptional Brands Create Results in Today’s Economy

Marketers spent most of the 20th Century focused on creating wants – desires that could be actualized by purchase. But today want is dead. Need is the new black. The global economic slowdown is re-writing not just the tactics, but challenging the very strategies behind our expectations of brands. Our hyper-connected customer ecosystem has already redefined brands as the real-time aggregation of all the things you and your customers DO together. It’s time to re-organize around behavior, capture latent demand and create need. Author and advertising futurist, Jonathan Salem Baskin teams up with digital strategist Jeff Molander to explore how leading brands are using five radical principals to deliver more sales, repeat business and true customer loyalty. Your Audience Will Learn How to:

Extend need — Prompt selling throughout the year
Manage brand as a set of organized behaviors, not mental states
Prove benefits of social media (by tying tactics to outcomes)
Drive sales and leads by using content to capture latent demand in search engines
Create results by applying game modeling to your business

>>> Download the PDF ABSTRACT

>>> View Jeff’s CREDENTIALS

Keeping Marketing Accountable in a Recession

Infinitely ‘trackable’, the Internet promises to lift the veil on what advertising works and what doesn’t. So why is your marketing team hesitating to re-train, resisting accountability — turning to digital gurus outside the enterprise to work mystical voodoo? Success today requires moving beyond measuring “traffic” and “visitors.” It’s time to connect renegade tactics like search marketing with business objectives. Presented from the chief marketer or finance vantage point, I’ll help your audience get synched up and productive. You’ll learn…

Which performance-based, online marketing strategies actually work, how, why and risk factors
How to sell throughout the year (break the grip of seasonality)
How to earn the respect and increased budget you deserve
How to make all advertising tie to specific, immediate business goals
How to drive provable behavior using a credible approach to social marketing

>>> View Jeff’s CREDENTIALS

How Small Businesses are Using Social ‘Content’ Strategies to Drive Results

Despite slow spending some small and mid-sized businesses are quietly increasing sales leads, purchase frequency and average ticket. They’re using the social Web to find new ways to be needed – tapping into latent demand. By stepping investment in online content strategies they’re thriving without increasing costs. In fact, they’re learning to show clear, measurable social marketing ROI. Learn how these brands are transforming into publishers of authentic, trusted, interactive content that engage customers and prompt sales.

You’ll Learn How to:

Extend need – Prompt sales and other meaningful transactions throughout the year
Drive sales and leads using content to capture latent demand in search engines
Prove benefits of social media by connecting tactics to the sales funnel
Build a content marketing action plan without breaking the bank
Manage brand accountability as a set of organized behaviors, not mental states

You’ll Find Answers to Questions Like:

How many blog posts are needed to make the exercise effective?
How much effort must be invested in Facebook to see a return?
How will I know if video content is producing desired results?
How much Twitter ‘engagement’ is needed to realize positive effect?
How can I achieve harmony with critics, constituent groups and enthusiasts?

>>> View Jeff’s CREDENTIALS

Jeff’s Recent Speaking Engagements

American Gemological Society, Annual Conclave Mtg. Chicago, IL — Apr 2009
Direct Marketing Association: Leaders Forum, Naples, FL — Feb 2009
Illinois Technology Association (CFO Roundtable), Chicago — Feb 2009
Illinois Technology Association (Sales Roundtable), Chicago — Feb 2009
WBR’s eComxpo (virtual) — Jan 2009
University of Chicago Graham School of Business, Chicago — Jan 2009
Dept of Homeland Security/FEMA Preparedness Summit, Chicago –- Jan 2009
Search Engine Strategies (Chicago) — Dec 2008
Webinar: “Dangerous Marketing Ahead“ – Dec 2008
Loyola University Graduate School of Business, Chicago — Nov 2008
Online Market World, San Francisco, CA — Oct 2008
Shop.org Annual Summit, Las Vegas — Sept 2008 (Top Rated Session!)
Electronic Retailing Association, Webinar — Sept 2008
Breakfast Network Club of Chicago’s IT SIG, Chicago — Jun 2008
Electronic Retailing Association Europe, Monte Carlo, Monaco — Jun 2008
Annual Conference for Catalog & Multi-Channel Merchants, Orlando, FL (5/08)
Loyola University Graduate School of Business, Chicago (4/08)
Search Engine Strategies, New York (Feb 08)
Direct Marketing Association Search & Affiliate Marketing (Feb 08)
LeadsCon, Las Vegas, NV (Feb 08)
ad:tech (DMG World Media)
The Affiliate Summit: Master of Ceremonies
American Marketing Association
International Association of Business Communicators
Direct Marketing Association and DM Days
National Retail Federation / Shop.org
Market Research Association
Electronic Retailing Association
CMP Media’s E-business Conference
International Institute of Research
AdWeek Magazine’s Internet World Forum
North American Publishing Co.’s CatalogTech Conferences
Roosevelt University
University of Chicago’s Graduate School of Business
DePaul University

Popularity: 9% [?]

All of Jeff's presentations are customized for YOUR specific industry, audience level, and desired length of program.

Keynote Speech (up to 90 minutes) $9,900
Half-day Program (up to 4 hours) $12,700
Full or multi-day Workshops (up to 8 hours) please call
Per Jeff's standard Agreement, 1/3 of Speaking Fee is needed to secure date

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Please note that travel fees are additional. Multiple engagements will be given a reduced fee consideration. Speakers Bureaus also receive appropriate commissions for booking Jeff.

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JeffMolander.com

Jeff presents at corporate events, association meetings, conventions and sales meetings

Need is the New Want: How Exceptional Brands Create Results in Today’s Economy

Keeping Marketing Accountable in a Recession

How Small Businesses are Using Social ‘Content’ Strategies to Drive Results

Other Presentations

Jeff’s Recent Speaking Engagements

Planning a Meeting?

Already Booked Jeff?