Why do global companies like Brazil’s Petrobras, business groups like the Direct Marketing Association and respected institutions like University of Chicago trust Jeff Molander to speak to their audiences?
In a digital marketing world filled with smoke, mirrors and geek-speak, Jeff Molander delivers actionable insights that are simple, effective, affordable and — finally — honest. Authentic. Find out why Jeff is the most respected, outspoken digital business expert. Bring him to your audience.
Groups that have heard Jeff include:
Dept of Homeland Security/FEMA
Shop.org & National Retail Federation
South American Business Forum
Council of State Restaurant Associations
American Marketing Association
International Association of Business Communicators
Direct Marketing Association
Market Research Association
Petrobras (Brazil’s energy company)
Craft & Hobby Association
American Gemological Society
Direct Marketing Association Leaders Forum
University of Chicago
Electronic Retailing Association/Europe
Italian Trade Commission
Most popular topics
Leadership
Leadership 2.0
Ten Questions Your CMO Doesn’t Want You to Ask
Need is the New Want
Social Media Marketing & Sales/Marketing
Prioritizing Social Media for the CEO, CFO
Marketers are Publishers
How to Choose a Social Media / Marketing Agency
(view ALL TOPICS)
Leadership 2.0:
Keeping Marketing Accountable in the New Economy
Is your marketing budget perceived as an expense 
rather than an investment in generating revenue? Most marketing departments remain ill-equipped to use digital marketing to create financial accountability or support enterprise-wide goals. Success today requires moving beyond measuring “traffic” and “visitors” or sending out e-mail newsletters. The global economic slowdown is re-writing the tactics and, in fact, challenging the very strategies that run businesses. Jeff will show your audience how and why to connect renegade tactics like search marketing with business outcomes and the P&L. (see here for Jeff’s presentation from the CFO/COO/CEO vantage point )
You’ll learn how to:
- Bridge the widening language and metrics gap between owners and chief marketers to create results
- Get accountable via new metrics that connect marketing tactics to business outcomes
- Retain & up-sell more customers by discovering hidden motivators
- Depend less on advertising to create immediate business opportunity
- Drive provable customer behavior using a credible approach to social marketing
10 Questions Your CMO Doesn’t Want You to Ask
(and why you must ask them)
Take your marketing department from routine expense to strategic investment — from “those tactical money spenders” to “those indispensable money makers.” 
Tie marketing spending to tangible business outcomes. Jeff will show you how to turn your marketing team from data reporters to business advisers. You’ll learn how to create a culture that thrives on accountability and operational results. You’ll take home a short-list of realistic, immediately actionable “to dos” and the motivation to successfully implement them.
You’ll learn how to…
- Bridge the language gap between owners and chief marketers
- Drive profitable customer behavior using digital marketing
- Apply new digital metrics to connect marketing to business outcomes
- Create a new marketing culture that thrives on accountability
- Speak a common language across disciplines
Need is the New Want:
Using the Web to Sell in a Tough Economy
Marketers spent most of the 20th Century focused on creating wants – desires that could be actualized by purchase. 
But in today’s new economy want is all but dead. Customers are buying based on need. The global spending slowdown is re-writing not just the tactics, but challenging the very strategies that run our businesses. How can we use Facebook, Twitter and digital marketing capture latent demand, nurture need and create sales? Despite all the media hype, most businesses are achieving marginal results using social media. Jeff shows your attendees how to prioritize Web marketing and achieve more meaningful business outcomes.
Your Audience Will Learn How to:
- Acquire new customers using measurable digital tactics
- Retain & up-sell more customers by discovering hidden motivators
- Sell throughout the year — break the chains of seasonality
- Decrease reliance on advertising to acquire customers
- Create tangible, new value among customers using content
- Prove benefits of social media by connecting tactics to the sales funnel
Prioritizing Social Media for the CEO, CFO
Social media is so important that it will change 
everything, so broad that it includes anything and so profound that nothing can measure it. Sound familiar? Learn how to cut through the flash-in-the-pan social-bologna and boldly ask WHY first. Using Jeff’s proven technique, you’ll first understand IF social technology has use within your business and, if so, how to make smart investments — focused on real, tangible outcomes/deliverables not nebulous “engagement.” You will…
- Create sales and leads — not just Twitter Tweets and Facebook friends
- Understand if there’s opportunity specific to your objectives
- Decrease reliance on advertising to acquire customers
- Prove social media’s value by connecting it to the sales funnel
- Retain, satisfy & up-sell more customers by discovering hidden motivators
>>> What Jeff is saying about social media (that other speakers are not)
Marketers are Publishers:
Driving Sales and Leads in a Recession
Breakaway marketers are experiential shepherds – not broadcasters of what customers should want but 
translators of their evolving needs. They’re becoming publishers of compelling content that rapidly spreads across the social Web, nurtures leads and induces specific customer behaviors. Jeff challenges your audience to see the qualitative business opportunities presented by the Web in a bold, new way – one that produces meaningful outcomes. More leads, sales and subscriptions — not just Tweets and Friends. Attendees will leave eager and able to implement new ideas – energized by a fresh, new perspective on improving digital marketing’s contribution to the bottom line.
You’ll learn how to:
- Drive sales and leads using content to capture latent digital demand
- Decrease reliance on advertising to acquire customers
- Retain, satisfy & up-sell more customers by discovering hidden motivators
- Sell more, more often — break the grips of seasonality and sell year-round
- Prove social media’s value by connecting it to the sales funnel
You’ll Find Answers to Questions Like:
- How many blog posts are needed to make the exercise effective?
- How much effort must be invested in Facebook to see a return?
- How will I know if video content is producing desired results?
- How much Twitter ‘engagement’ is needed to realize positive effect?
- How can I achieve harmony with critics, constituent groups and enthusiasts?
See ALL Topics / Presentations
Jeff’s Speaking Engagements
Health Care New Media Marketing Conference, Chicago, June 2010
DMA’s Retail Marketing Conference, Orlando, May 2010
Hy-Vee Sr. Executive’s Retreat (private), Scottsdale, March 2010
Craft & Hobby Association Convention, Anaheim CA, January 2010
Intnl. Conf. on Hospitality & Tourism Mgmt., Kingston Jamaica, November 2009
Intnl. Biz & Economics Research Conference, Las Vegas, November 2009
International Jnl. of Arts & Sciences, November 2009, Gottenheim, Germany
South American Business Forum, Buenos Aires, Argentina, October 2009
Council of State Restaurant Associations Keynote, Denver CO — July 2009
Petrobras University, Rio de Janeiro, Brazil — June 2009
American Gemological Society, Annual Conclave Mtg. Chicago, IL — Apr 2009
Direct Marketing Association: Leaders Forum, Naples, FL — Feb 2009
Illinois Technology Association (CFO Roundtable), Chicago — Feb 2009
Illinois Technology Association (Sales Roundtable), Chicago — Feb 2009
WBR’s eComxpo (virtual) — Jan 2009
University of Chicago Booth School of Business, Chicago — Jan 2009
Dept of Homeland Security/FEMA Preparedness Summit, Chicago –- Jan 2009
Search Engine Strategies (Chicago) — Dec 2008
Webinar: “Dangerous Marketing Ahead“ – Dec 2008
Loyola University Graduate School of Business, Chicago — Nov 2008
Online Market World, San Francisco, CA — Oct 2008
Shop.org Annual Summit, Las Vegas — Sept 2008 (Top Rated Session!)
Electronic Retailing Association, Webinar — Sept 2008
Breakfast Network Club of Chicago’s IT SIG, Chicago — Jun 2008
Electronic Retailing Association Europe, Monte Carlo, Monaco — Jun 2008
Annual Conference for Catalog & Multi-Channel Merchants, Orlando, FL (5/08)
Loyola University Graduate School of Business, Chicago (4/08)
Search Engine Strategies, New York (Feb 08)
Direct Marketing Association Search & Affiliate Marketing (Feb 08)
LeadsCon, Las Vegas, NV (Feb 08)
ad:tech (DMG World Media)
The Affiliate Summit: Master of Ceremonies
American Marketing Association
International Association of Business Communicators
Direct Marketing Association and DM Days
National Retail Federation / Shop.org
Market Research Association
Electronic Retailing Association
CMP Media’s E-business Conference
International Institute of Research
AdWeek Magazine’s Internet World Forum
North American Publishing Co.’s CatalogTech Conferences
Roosevelt University
University of Chicago’s Graduate School of Business
DePaul University
All of Jeff's presentations are customized for YOUR specific industry, audience level, and desired length of program.
- Keynote Speech (up to 90 minutes) $9,900
- Half-day Program (up to 4 hours) $12,700
- Full or multi-day Workshops (up to 8 hours) please call
- Per Jeff's standard Agreement, 1/3 of Speaking Fee is needed to secure date
Please note that travel fees are additional. Multiple engagements will be given a reduced fee consideration. Speakers Bureaus also receive appropriate commissions for booking Jeff.
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