JeffMolander.com

This Week in e-Tail: September 24, 2007

by Jeff Molander

Performance Marketing Shopping.com Responds to Advertisers' Demands Shopping comparison engine, Shopping.com, is first among the major engines to share useful performance data and optimization tools with advertisers and agencies including: SKU-level bidding: allowing advertisers to get specific on highly-trafficked products ...

Innovations in Web Selling: PopShops and Shopster

by Jeff Molander

What's the latest trend in the area of building an online business that "sells stuff?" Find out in this short interview with Angel Djambazov, Director of Marketing at "Affiliate 2.0" innovator PopShops.com (left) and Peter Koizumi of drop-ship e-commerce innovator ...

Guide to Recruiting Web Affiliates

by Jeff Molander

How should a retail marketer approach recruiting affiliates? I've spent over ten years gathering up industry best practices. This short white paper explains how. ...

Top Brands Discuss Affiliate Strategies:
Incremental Sales

by Jeff Molander

It's finally official and word is out on the street... not just behind closed doors. Retailers engaged in Web affiliate programs are not settling for less when it comes to their insatiable desires: ...

ACCM MultiChannel Merchant Show Presentations: 2007

by Jeff Molander

2007's Annual Conference for Catalog and Multi-Channel Merchants (ACCM) featured a dynamic panel like no other I've pulled together... and I've been doing this since 2000. We scored VERY well thanks to my bold, generous and talented panelists -- higher than any other affiliate marketing panel in the history ...

How to Attract the Best Web Affiliates: Part II

by Jeff Molander

(20 minutes) In this segment of a two part series (Part I here) 12 small, medium and large brands (and 2 affiliates) focus on discussing how to best work with cranky affiliates who can often be un-communicative and how to work ...

How to Attract the Best Web Affiliates: Part I

by Jeff Molander

(31 minutes)

Twelve small, medium and large brands discuss the ins-and-outs of affiliate marketing in 2006. Discussants range widely from marketers in financial services to commodity marketers, lifestyle fashion brands, housewares and sporting goods marketers. Two "super affiliates" join in to discuss how marketers should be working with affiliates

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Intersection of Web Affiliates & Search Marketing

by Jeff Molander

The following is a transcript taken from the May 25, 2007 edition of Weekly Insight that discussed a recent "state of affiliate marketing" panel convened at the DMA's Multi-Channel Marketing Conference.  You may listen to the program via ...

Big Changes for Affiliate Marketing – Again

by Jeff Molander

On a recent Weekly Insight show we discussed the dramatic shifts going on in Web-based cost-per-click and cost-per-action (sale or lead) affiliate programs like Commission Junction and Google Adwords. As Amanda Watlington and I were fresh back from the Direct Marketing

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