JeffMolander.com

ACCM MultiChannel Merchant Show Presentations: 2007

by Jeff Molander

2007's Annual Conference for Catalog and Multi-Channel Merchants (ACCM) featured a dynamic panel like no other I've pulled together... and I've been doing this since 2000. We scored VERY well thanks to my bold, generous and talented panelists -- higher than any other affiliate marketing panel in the history ...

How to Attract the Best Web Affiliates: Part II

by Jeff Molander

(20 minutes) In this segment of a two part series (Part I here) 12 small, medium and large brands (and 2 affiliates) focus on discussing how to best work with cranky affiliates who can often be un-communicative and how to work ...

How to Attract the Best Web Affiliates: Part I

by Jeff Molander

(31 minutes)

Twelve small, medium and large brands discuss the ins-and-outs of affiliate marketing in 2006. Discussants range widely from marketers in financial services to commodity marketers, lifestyle fashion brands, housewares and sporting goods marketers. Two "super affiliates" join in to discuss how marketers should be working with affiliates

...

Intersection of Web Affiliates & Search Marketing

by Jeff Molander

The following is a transcript taken from the May 25, 2007 edition of Weekly Insight that discussed a recent "state of affiliate marketing" panel convened at the DMA's Multi-Channel Marketing Conference.  You may listen to the program via ...

Big Changes for Affiliate Marketing – Again

by Jeff Molander

On a recent Weekly Insight show we discussed the dramatic shifts going on in Web-based cost-per-click and cost-per-action (sale or lead) affiliate programs like Commission Junction and Google Adwords. As Amanda Watlington and I were fresh back from the Direct Marketing

...