TEST
Start capturing demand with ‘social’
STOP ‘branding conversations’
by Jeff Molander
Social media leadership means creating DEMAND not preference. CEO’s should be pressing marketers to put sales and leads before tweets and friends… period. It’s a marketer’s job to create measurable demand not memorable ads… nor preference. It’s time to lead. Click to continue…
About the Author
Jeff Molander+ is the authority on making social media sell. He's a sought-after corporate trainer to small businesses and global corporations like Brazil's Petrobras. He's an accomplished entrepreneur, having co-founded what is today the Google Affiliate Network. Jeff also serves as adjunct digital marketing faculty at Loyola University’s school of business. His new book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with technology platforms like Facebook, LinkedIn, YouTube and blogs.
