by Jeff Molander
Social media leadership means creating DEMAND not preference. CEO’s should be pressing marketers to put sales and leads before tweets and friends… period. It’s a marketer’s job to create measurable demand not memorable ads… nor preference. It’s time to lead. Click to continue…
About the Author
Jeff Molander+ is the authority on making social media sell. He's a sought-after corporate trainer to small businesses and global corporations like Brazil's Petrobras. He's an accomplished entrepreneur, having co-founded what is today the Google Affiliate Network. Jeff also serves as adjunct digital marketing faculty at Loyola University’s school of business. His new book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with technology platforms like Facebook, LinkedIn, YouTube and blogs.