JeffMolander.com

How to Balance eCommerce Biz and Family Life: Lisa Papageras

by Jeff Molander

If you’ve ever wanted to meet a self-made, behind-the-scenes e-commerce superstar here’s your chance.

Watch this interview with my good friend, Lisa Papageras of Universal Screen Arts and you’ll discover how to build a multi-channel ecommerce business from the ground up — without losing your health & happiness.  Learn how this one (Super) woman quietly built and manages a remarkably profitable, integrated family of Web sites all while keeping her sanity, managing her family life and zooming her career.

Click to continue…

Tags: Uncategorized

Twitter: With What Purpose?

by Jeff Molander

Think about it: Despite the popularity of social media, the world remains remarkably unknowable.  Extracting value from tools like Twitter requires people to use them in ways that their creators don’t encourage!

Click to continue…

Tags: Better 'Social' Strategies

Hard Core Soft Selling with Rok Hrastnik

by Jeff Molander

Here’s a guy who’s hard core when it comes to soft selling. Click to continue…

Tags: Best content strategies, Better 'Social' Strategies

Affiliate Marketing: Where’s the Value?

by Jeff Molander

“I think there’s going to be a revolution this year,” says Tim Ash, landing page optmization expert, CEO of SiteTuners and Author of “Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions.”

Web retailers continue to leverage affiliate Web sites as they try to create additional distribution.  Tim says affiliate networks will now be expected to provide more value to the equation.  Hmm. Click to continue…

Tags: Uncategorized

What RSS is & Why You Should Care

by Jeff Molander

RSS is a means to transport information across the Web — just like how HTTP works with browsers to publish and receive HTML pages.

It’s important to marketers because it can be used to cut costs, increase content-based transactions that lead to purchase, deliver ANY kind of content reliably, enhance search engine optimization and conduct market research.

Click to continue…

Tags: Best content strategies, Better 'Social' Strategies

Affiliate Marketing: What’s Working, What Isn’t?

by Jeff Molander

I recently assembled and moderated 2 panels of experts to answer this question — including my trusty side-kick-always-there-to-tell-me-I’m-not-necessarily-right-colleague, Lee Gientke.  Each panel had a wide range of experienced pros and I was able to capture a bit from OrangeSoda.com’s Gientke (who has always moonlighted as an affiliate throughtout his long career).

Click to continue…

Tags: Uncategorized