Customer Acquisition Using Social Marketing & Consumer Empowerment
by Jeff Molander
This presentation was given to the Business Networking Chicago IT S.I.G on June 16, 2008.
Best Practices in Consumer Empowerment
by Jeff Molander
The Web is all about interaction… and interaction forces experience. More than anything else customers are experiencing through their interactivity. Will their experience be fun, frustrating or confusing? As a marketer, the answer is up to you.
Here’s how another company is using video to create experiential marketing that results in customer acquisition and retention. It’s a great example of a best practice in social marketing or what’s being called “consumer empowerment.”
Consumer Empowerment: Social Marketing’s Secret ‘Success Sauce’
by Jeff Molander
Jeff Jarvis of Buzzmachine.com agrees. The sense of empowerment that consumers receive when participating in a “crowdsourcing” model feeds on what marketers should be taking notice of (and applying!).
Let’s look at how one big company does this: Progressive auto insurance. Watch the video above for this and more examples of how pioneering marketers are taking charge by giving customers unrestricted control over CHOICE — creating powerful bonds that drive brand loyalty.
Tags: Best content strategies, Better 'Social' Strategies, Retail Success Stories
Web 2.0 Mindset: Let Supply Find & Create Demand
by Jeff Molander
The key to success in today’s digital, multichannel shopping world is a bold, new mindset. This foundation is rooted in new, non-traditional concepts. In fact, some say these concepts are NOT marketing at all.
Bottom line: This customer-centric framework is being forced by a hyper-connected, always-on interactive ecosystem. Success in this brave new world is about recognizing and ACTING on this shift.
And, yes, sooner or later you’ll need to get in the game at some level! Click the video to learn more.
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- Lead generation winners
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