Shopping.com Responds to Advertisers’ Demands
Shopping comparison engine, Shopping.com, is first among the major engines to share useful performance data and optimization tools with advertisers and agencies including:
WHY IT MATTERS: As compared to Google and Yahoo’s search ad platform, comparison shopping engines have been laggards in providing such useful data insights to customers. Advertisers now have a shot at actual optimization!
Integrated Performance Marketing Agency Launches
Mercent announced new advertising spend management and billing service — a full-service performance marketing agency dubbed Mercent Performance. The company provides retailers with a single-contract, single-invoice option for managing ad insertions and billing across more than 50 leading online shopping feed channels. As the merchant’s agency-of-record, they literally manage every aspect of a retailer’s online product advertising efforts — including arrangements with comparison shopping engines, shopping portals, online marketplaces and affiliate programs.
WHY IT MATTERS: Affiliate networks and comparison shopping engines represent fragmented performance marketing channels that beg to be automated (scaled) when it comes to optimization. Advertisers also expect this automation to take into account things like product inventory levels (there’s no sense in buying more clicks when you’re out of product!) and a product or category’s ability to turn that inventory (what’s hot – what’s not).
Amazon Launches Affiliate Program Widgets
WHY IT MATTERS: Why aren’t you providing affiliates with widgets?
Shop.com Building Customer Communities with Blog and Facebook Tool
Shop.com is adding a lifestyle blog, a Facebook shopping application and gift registries for multiple stores as it tries to give customers more ways to shop and exchange information online. The blog will be updated five times a week and will include guest expert bloggers, surveys and polls.Shop.com also developed a new shopping application for the social network Facebook. It enables Facebook users to search Shop.com, add products to their wish lists, view their friends’ Shop.com wish lists and share product information.
WHY IT MATTERS: “Open Brands” are more than just hot air and advertisers aren’t taking the lead themselves so their distributors are. Let’s go advertisers! You don’t see distributors letting negative Web 2.0 spin get the best of them do ya? Read up!
44% of catalogers’ orders are consummated on Web sites, up from 39% a year ago says DMA’s “Multichannel Marketing in the Catalog Industry.”
WHY IT MATTERS: Multi-channel catalogers are at the forefront of developing new efficiencies. Vinny Lingham and Brookstone’s Steve August understand the importance of uncovering multi-channel advertising waste and inefficiencies to drive more cost-effective marketing and incremental sales.
Jeff Molander is the authority on starting sales conversations online. He teaches a proven, effective and repeatable communications process to spark buyers curiosity about what you're selling. He's a sought-after sales prospecting trainer to individual reps, teams of sellers and small businesses owners across the globe. He's an accomplished entrepreneur, having co-founded the Google Affiliate Network and what is today the Performics division of Publicis Groupe.
Jeff also serves as adjunct digital marketing faculty at Loyola University’s school of business. His book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with platforms like Facebook, LinkedIn, YouTube and blogs.