Time to read: 3 minutes. Everyone is a social selling consultant. But how can you tell the real experts from the self-appointed gurus? Beware of misguided social selling consultants. They’ll make claims like, “frequency of blogging and passion are keys to effective online lead generation.” Or, “leads will flow when you engage and show prospects you care in LinkedIn Groups.” Beware: this advise is common but misguided. Make sure your social selling consultant teaches a specific, proven response-driven process to create leads and sales.
Unfortunately, marketing groups across the globe have fallen victim to a group of dangerous myths:
But the truth is all of the above ideas are costs-of-entry to effective social selling.
Process is the force multiplier.
HOW you structure what you say/write on social platforms defines your success. Whether it’s business blogging, video marketing or using LinkedIn for sales leads.
Watch out for social selling consultants who will waste your time. They typically suggest:
Effective social selling is about exchanging educational know-how (content) for becoming a lead—not giving it away and hoping for the best!
When shopping for a social selling consultant beware those who don’t teach a proven methodology to create response.
Here is a free Social Selling Training Cheat Sheet (PDF, immediate download, no registration) to help you pick the right social selling consultant or trainer.
Ignore any social selling consultants claiming, “blog passionately and the results will come” or “Place videos on your LinkedIn profile to generate leads.” Because they won’t—unless you structure your words and videos to create response.
When reviewing social selling consultants, find one that shows you/your sales team how to …
Again, grab my free Social Selling Training Cheat Sheet (PDF, immediate download, no registration) to pick the right social selling consultant for you.
This proven, effective process gives customers miniature tastes of success … or “results in advance” of purchase. For example, it will help them arrive at “the best fit” for their situation. Overall, this approach works because it helps prospects become more confident buyers.
In other words, this system helps prospects believe what they want (what you sell) can actually happen for them on time, on budget and without pain. It removes the fear from buying.
When shopping for social selling consultant be sure they teach a process that:
Full disclosure: I’m a social selling consultant and I apply it. Believe it or not, prospects often ask me for the sale. All because of confidence created in their abilities to achieve or improve. It’s what my own free training (lead nurturing) program is all about.
Are you running out of patience shopping for a social selling consultant? Take what I just gave you: this simple, practical way to change-things-up. Use it to get more of what I want from social selling experts, faster and easier.
Now you have a better way to hire a social selling expert who can train your team properly.
Photo credit: Pete Prodoehl
Jeff Molander is the authority on starting sales conversations online. He teaches a proven, effective and repeatable communications process to spark buyers curiosity about what you're selling. He's a sought-after sales prospecting trainer to individual reps, teams of sellers and small businesses owners across the globe. He's an accomplished entrepreneur, having co-founded the Google Affiliate Network and what is today the Performics division of Publicis Groupe.
Jeff also serves as adjunct digital marketing faculty at Loyola University’s school of business. His book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with platforms like Facebook, LinkedIn, YouTube and blogs.