Please welcome to the program…
Founder, GMD Studios
He’s the country’s most renowned, accomplished behind-the-scenes genius in the social/consumer empowerment/word-of-mouth/alternative reality games/brand immersion business on planet Earth. Helping brands like Sharp and Audi boldly, successfully experiment in the cutting-edge Acquisition 2.0 realm, Brian is responsible for many award-winning campaigns like Audi’s “The Art of the H3ist” described as “one of the most comprehensive and immersive communication campaigns ever attempted” by Motor Trend magazine. Brian is THE leader when it comes to using authentic experiences win the hearts, souls and dollars of digitally immersed buyers/customers. He’s the pioneering architect of successful Web+traditional media campaigns… he’s the leader who all the ‘experts’ are following.
Author of “Unleash the Marketing Power of RSS”
Internet Director, Studio Moderna
Live from Eastern Europe comes the Web’s hands down expert on using that scary, misunderstood yet powerful Web 2.0 tools — RSS. But don’t be scared… you’re in good hands. Rok literally wrote the book on it. When he’s not running the Web division of the largest multi-channel retailer in central & eastern Europe, he’s teaching marketers across the globe how to stop fearing RSS (real simple syndication) and start making money with it. Rok is staying up late (European time!) to join in and share his remarkable vision of the future — a vision that is quickly becoming reality and Rok is in the thick of it. Best known for having authored the critically acclaimed book and definitive guide to RSS for marketers, he’s not only a futurist but an experienced Web marketer and researcher.
VP, Sales & Marketing at PowerReviews
The jury is out on customer reviews – they’re influential and a ‘must have’ for many Web sites. Yet there are a handful of hidden truths about reviews that are only now being discovered. Reviews are, in fact, the a critical building block to a much larger foundation needed to provide a sense of ‘customer community’. Reviews are the beginning of a larger shift wherein customers have unprecedented control over their shopping experiences and decision-making processes. Jay will share surprising highlights from a recent research project (performed by Lauren Freedman’s crack team — The e-Tailing Group). Do reviews (positive and negative) really influence customers and can they help increase sales? Come and find out!
TO REGISTER: Contact me or Allan Dick (allan**at**vintagetub.com)
The Paying for Performance Webinar is brought to you monthly by Vintage Tub and Bath’s Allan Dick and myself. Please note, this is a “retailer only” event with an open door policy to others. Please contact myself or Allan (allan**at**vintagetub.com) to request participation in consideration of quality content you might present to our group.