How can marketers go about assessing social media/marketing and the potential opportunities it holds? I tackle this question in this month’s E-Commerce Link (Target Marketing Magazine). Busy e-commerce executives want answers beyond “how to blog” or “how to podcast” or “how to use video”. They’re looking, first, to understand WHY they should even CONSIDER jumping in. This is my focus.
I give readers the goods on how to actually make the decision — how to assess if opportunity exists for your company and, if so, how to go about creating a winning strategy.
I’m proud to contribute this piece to my friends at Target Marketing and announce the release of a free educational video series in weeks ahead (on this same subject). Stay tuned!
Read the full article here:
Acquisition 2.0: Experiential marketing is changing the game
Jeff Molander is the authority on starting sales conversations online. He teaches a proven, effective and repeatable communications process to spark buyers curiosity about what you're selling. He's a sought-after sales prospecting trainer to individual reps, teams of sellers and small businesses owners across the globe. He's an accomplished entrepreneur, having co-founded the Google Affiliate Network and what is today the Performics division of Publicis Groupe.
Jeff also serves as adjunct digital marketing faculty at Loyola University’s school of business. His book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with platforms like Facebook, LinkedIn, YouTube and blogs.
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