Sales Prospecting Tips & Methods | Jeff Molander
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  • Turn engagement into leads by sparking buyers' curiosity

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Should You Invest in Social Marketing & Media?

  • By Jeff Molander

Social Media Expert Jeff Molander

How can marketers go about assessing social media/marketing and the potential opportunities it holds? I tackle this question in this month’s E-Commerce Link (Target Marketing Magazine). Busy e-commerce executives want answers beyond “how to blog” or “how to podcast” or “how to use video”. They’re looking, first, to understand WHY they should even CONSIDER jumping in. This is my focus.

I give readers the goods on how to actually make the decision — how to assess if opportunity exists for your company and, if so, how to go about creating a winning strategy.

I’m proud to contribute this piece to my friends at Target Marketing and announce the release of a free educational video series in weeks ahead (on this same subject). Stay tuned!

Read the full article here:
Acquisition 2.0: Experiential marketing is changing the game

About Jeff Molander

Jeff Molander is the authority on starting sales conversations online. He teaches a proven, effective and repeatable communications process to spark buyers curiosity about what you're selling. He's a sought-after sales prospecting trainer to individual reps, teams of sellers and small businesses owners across the globe. He's an accomplished entrepreneur, having co-founded the Google Affiliate Network and what is today the Performics division of Publicis Groupe.

Jeff also serves as adjunct digital marketing faculty at Loyola University’s school of business. His book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with platforms like Facebook, LinkedIn, YouTube and blogs.

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Jim Sniechowski & Judith Sherven says


I read the article you did for Target.

You write that the notion of ROI must be redefined and we couldn’t agree more. As you know we focus on what we call the Soft Sell market and Soft Sell marketers. Here’s a brief description for your readers.

Soft Sell is all about the difference between ROI and ROE.

If someone buys something from you and they expect that the amount of money they pay for it will return to them plus a profit, that’s called an ROI – Return on Investment – transaction.

This is the way most standard business transactions are designed and understood.

But what if you’re a parenting counselor and someone comes to you for advice with their 5 year old. You make a suggestion and it works. Their child is better. And they give you a check.

Do they expect the amount of the check to return to them plus a profit? No. That’s not the nature of the transaction.

What you’ve done is changed their life experience. And for that type of transaction we use the term ROE – Return of Experience.

Soft Sell marketers specialize in ROE – Return of Experience. To quote you, they “create authentic digital experiences” as well as offline experiences for those they serve and service.

Bravo, Jeff. Keep opening new horizons.

Judith & Jim

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