Comparison shopping is a “necessary evil” for retailers. Now… with that as our backdrop Brian Smith gives you the straight dope on how to improve results from comparison shopping engines though “data feed optimization.” Think of Web site SEO for your product data feeds. Brian is founder of Simplefeed and a leading comparison search analyst (www.comparisonengines.com). He provides his candid advice on how retailers can drive more sales at reduced cost and simplify otherwise complex processes.
Brian also discusses what’s on the horizon and gives online retailers hope that this rather stagnant industry IS making advances and will create new value for online sellers.
Jeff Molander is the authority on starting sales conversations online. He teaches a proven, effective and repeatable communications process to spark buyers curiosity about what you're selling. He's a sought-after sales prospecting trainer to individual reps, teams of sellers and small businesses owners across the globe. He's an accomplished entrepreneur, having co-founded the Google Affiliate Network and what is today the Performics division of Publicis Groupe.
Jeff also serves as adjunct digital marketing faculty at Loyola University’s school of business. His book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with platforms like Facebook, LinkedIn, YouTube and blogs.