There’s an endless amount of silly and illogical hype around Facebook and Twitter — their ability to create a new form of advertising. Forget advertising for a moment: When will e-commerce become socialized? Which companies will actually enable it? eBay’s unbridled success gave birth to an ecosystem of companies that “help sellers sell”… and eBay brings buyers and sellers together around shared interests to gab, blog, review products, etc. But there aren’t any companies out there helping sellers connect with other sellers to create “merchant networks” — with one exception. Not until today have sellers been able to instantly connect with other sellers to expand their own inventory (find new stuff to sell) AND create new sales channels (recruit other sellers as distributors). Check out this short video for the basics and here’s a link to the media release http://pitch.pe/16159
What do you think?