Here’s a guy who’s hard core when it comes to soft selling.Meet Rok Hrastnik, International Web Director for Direct TV Goliath, Studio Moderna (think infomercial / home shopping company Guthy Renker of Eastern Europe). One day Rok got tired of watching his Web sales just puttering along or — for some brands — dwindling due to competitors intercepting his customers (while on way to making purchase) using search ads.
His response was nothing short of becoming a full fledged publisher to the masses — people who he knew wouldn’t be customers in near term. His bet paid off — as they began to BUY when he mixed direct calls to action into his content marketing fold.
Rok is a guy who comes from a world where selling takes 30 minutes. Think about that for a minute. Talk about opportunities for customers to tune out! Rok’s industry (informercials) has mastered the TV-delivered, content-focused sale. Period. Now Rok and his crew are mastering the Web — like no other direct tv company I’ve found here States-side. Listen and learn from Rok, a true innovator and entertainer!
Learn more about how to get started TODAY in content marketing by checking our my Content Marketing White Paper (PDF).
Jeff Molander is the authority on starting sales conversations online. He teaches a proven, effective and repeatable communications process to spark buyers curiosity about what you're selling. He's a sought-after sales prospecting trainer to individual reps, teams of sellers and small businesses owners across the globe. He's an accomplished entrepreneur, having co-founded the Google Affiliate Network and what is today the Performics division of Publicis Groupe.
Jeff also serves as adjunct digital marketing faculty at Loyola University’s school of business. His book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with platforms like Facebook, LinkedIn, YouTube and blogs.