What’s next for customer acquisition and affiliate marketing? The social, experiential Web. But what exactly is the social Web and how can you use it to your advantage?
Should you use social marketing tactics or “empower customers?” If so, how can you decide if, when and how to play?
Where does your affiliate marketing program fit in?
There’s lots of talk about using blogs, video and “joining in the conversation” with customers but where to start and how can you avoid pitfalls?
Join a panel of experts as we discuss where Web-based customer acquisition is going and how we are getting there. We’ll hear about real life instances of marketers using blogs, video, customer reviews (“user generated content”) and technologies like RSS to acquire customers — TODAY! Bring your questions because this is all about learning and interacting not just listening! Jeff Molander hosts a discussion that includes experts to be announced shortly Brian Clark, Rok Hrastnik and Jay Shaffer.
“Acquisition 2.0: Acquiring customers using the social, experiential Web”
Date: Tuesday, March 25, 2008
Time: 4:00 PM – 5:00 PM ET
Contact me or Allan Dick (allan**at**vintagetub.com)
The Paying for Performance Webinar is brought to you monthly by Vintage Tub and Bath’s Allan Dick and myself. Please note, this is a “retailer only” event with an open door policy to others. Please contact myself or Allan (allan**at**vintagetub.com) to request participation in consideration of quality content you might present to our group.
Jeff Molander is the authority on starting sales conversations online. He teaches a proven, effective and repeatable communications process to spark buyers curiosity about what you're selling. He's a sought-after sales prospecting trainer to individual reps, teams of sellers and small businesses owners across the globe. He's an accomplished entrepreneur, having co-founded the Google Affiliate Network and what is today the Performics division of Publicis Groupe.
Jeff also serves as adjunct digital marketing faculty at Loyola University’s school of business. His book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with platforms like Facebook, LinkedIn, YouTube and blogs.