Jeff Jarvis of Buzzmachine.com agrees. The sense of empowerment that consumers receive when participating in a “crowdsourcing” model feeds on what marketers should be taking notice of (and applying!).
Let’s look at how one big company does this: Progressive auto insurance. Watch the video above for this and more examples of how pioneering marketers are taking charge by giving customers unrestricted control over CHOICE — creating powerful bonds that drive brand loyalty.
Jeff Molander is the authority on starting sales conversations online. He teaches a proven, effective and repeatable communications process to spark buyers curiosity about what you're selling. He's a sought-after sales prospecting trainer to individual reps, teams of sellers and small businesses owners across the globe. He's an accomplished entrepreneur, having co-founded the Google Affiliate Network and what is today the Performics division of Publicis Groupe.
Jeff also serves as adjunct digital marketing faculty at Loyola University’s school of business. His book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with platforms like Facebook, LinkedIn, YouTube and blogs.