Jeff Jarvis of Buzzmachine.com agrees. The sense of empowerment that consumers receive when participating in a “crowdsourcing” model feeds on what marketers should be taking notice of (and applying!).
Let’s look at how one big company does this: Progressive auto insurance. Watch the video above for this and more examples of how pioneering marketers are taking charge by giving customers unrestricted control over CHOICE — creating powerful bonds that drive brand loyalty.