Sales Prospecting Tips & Methods | Jeff Molander
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  • Attract customers with a proven, repeatable system

  • Turn engagement into leads by sparking buyers' curiosity

  • Close sales faster on ANY social platform with 1 simple technique

Best Practices in Consumer Empowerment

  • By Jeff Molander

The Web is all about interaction… and interaction forces experience. More than anything else customers are experiencing through their interactivity. Will their experience be fun, frustrating or confusing? As a marketer, the answer is up to you.

Here’s how another company is using video to create experiential marketing that results in customer acquisition and retention. It’s a great example of a best practice in social marketing or what’s being called “consumer empowerment.”

About Jeff Molander

Jeff Molander is the authority on starting sales conversations online. He teaches a proven, effective and repeatable communications process to spark buyers curiosity about what you're selling. He's a sought-after sales prospecting trainer to individual reps, teams of sellers and small businesses owners across the globe. He's an accomplished entrepreneur, having co-founded the Google Affiliate Network and what is today the Performics division of Publicis Groupe.

Jeff also serves as adjunct digital marketing faculty at Loyola University’s school of business. His book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with platforms like Facebook, LinkedIn, YouTube and blogs.

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