Time to read: 3 minutes. Is your LinkedIn InMail response rate a problem? LinkedIn ‘gurus’ won’t tell you the LinkedIn InMail best practices you’re seeking. Because they don’t use LinkedIn to prospect themselves! Here is what I’ve learned along side my customers—a way to write effective LinkedIn InMail messages. Surprisingly the key is NOT asking for the appointment. Don’t swing for the wall.Continue reading
Time to read: 3 minutes. If social selling training is on your to-do list you’re not alone. Choosing the best social selling training for your organization can be daunting. In a world of “instant experts” investing in the wrong social selling trainer can be disastrous. Let’s understand the safest place to start. Follow these steps to make the best decision.
First, let’s glance at the below social selling training checklist. Then we’ll get into the details of each step.
1) What should the selection criteria be?
2) How much should the social selling training cost?
3) How do I find candidates?
4) What essential skills should the trainer teach?
5) How can I make sure this training is worth the money?
Time to read: 3.5 minutes. LinkedIn Sales Navigator IS worth the money. But only if you have an effective, repeatable way to get buyers talking with you. Navigator and Premium buy you access. Nothing more. Here is a proven way to spark prospects’ curiosity PLUS get them asking for more details. Let’s quickly examine what I learned in my LinkedIn Sales Navigator review. Continue reading
Simple products, simple services. They help us get things done. Simple words help sell them. I love simple. But many of today’s content marketing experts are simpletons who are evolving into charlatans. How can we know which content marketing experts to follow? Advancing your career or building your content marketing business means asking two, serious questions in 2014.Continue reading
Time to watch: less than 3 minutes. Learn from this free video short, “How to: Business blog writing to create sales.” I’ll show you, step-by-step, how to get leads for your business and convert them to customers. Get full details in this video or sign up right now to get 2 worksheets and 3 videos as part of my free social media sales training.
Time to read: 3 minutes. Are you posting your blog articles in LinkedIn Groups? You may be doing more harm than good—subverting your own LinkedIn content strategy. All it takes is posting your latest blog in a LinkedIn Group. Poof. You’re labeled as a spammer by moderators, or (if you’re lucky) sent to LinkedIn purgatory—to the Promotions tab. Here’s how to avoid getting “SWAMMed” in LinkedIn Groups, unknowingly destroying your LinkedIn reputation.Continue reading
Time to read: 3 minutes. Everyone is a social selling consultant. But how can you tell the real experts from the self-appointed gurus? Beware of misguided social selling consultants. They’ll make claims like, “frequency of blogging and passion are keys to effective online lead generation.” Or, “leads will flow when you engage and show prospects you care in LinkedIn Groups.” Beware: this advise is common but misguided. Make sure your social selling consultant teaches a specific, proven response-driven process to create leads and sales.Continue reading
Time to read: 2 minutes. Wondering how to sell on social media? Here’s where to start, step-by-step. Just follow these 3 success principles. Soon you’ll be converting blog visitors, Facebook fans or YouTube viewers to leads and sales. Ok, here we go!
Time to read: 3.5 minutes. Why are so many reps and dealers failing to generate leads on LinkedIn—using profiles, InMail and Groups? We’re not moving customers’ needles. We are not using LinkedIn to give prospects ‘results in advance’ of their purchase. That’s why I created a FREE LinkedIn training for sales video tutorial. No time for training? Here’s what you can do—right now—to create more sales leads using LinkedIn in 3 steps.
Time to read: 3 minutes. I discovered 3 of the best, most effective lead generation ideas out there: #1, Update the way you’re marketing yourself online to DESIGN for sales. Don’t follow “the gurus.” #2, Give your best advice away online, in exchange for leads. #3 Create confidence in prospects in ways that give “results in advance” to ultimately earn the sale.Continue reading