Sales Prospecting Tips & Methods | Jeff Molander
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Affiliate Marketing: Where’s the Value?

  • By Jeff Molander

“I think there’s going to be a revolution this year,” says Tim Ash, landing page optmization expert, CEO of SiteTuners and Author of “Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions.”

Web retailers continue to leverage affiliate Web sites as they try to create additional distribution.  Tim says affiliate networks will now be expected to provide more value to the equation.  Hmm.

Tim says he’ll soon announce an alliance with a network that gives advertisers and affiliates the ability to create on-demand landing pages that can be rapidly optimized for maximum revenue yield.  Innovation!  But will Web retailers — who find themselves competing with their affiliates — embrace this idea?  Should they encourage affiliates to, in effect, beat them to the optimization punch?

About Jeff Molander

Jeff Molander is the authority on starting sales conversations online. He teaches a proven, effective and repeatable communications process to spark buyers curiosity about what you're selling. He's a sought-after sales prospecting trainer to individual reps, teams of sellers and small businesses owners across the globe. He's an accomplished entrepreneur, having co-founded the Google Affiliate Network and what is today the Performics division of Publicis Groupe.

Jeff also serves as adjunct digital marketing faculty at Loyola University’s school of business. His book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with platforms like Facebook, LinkedIn, YouTube and blogs.

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