I recently assembled and moderated 2 panels of experts to answer this question — including my trusty side-kick-always-there-to-tell-me-I’m-not-necessarily-right-colleague, Lee Gientke. Each panel had a wide range of experienced pros and I was able to capture a bit from OrangeSoda.com’s Gientke (who has always moonlighted as an affiliate throughtout his long career).
Lee also presented along side of Stephen Fuller-Rowell and FitForCommerce’s Danielle Savin in lovely San Francisco at Online Market World, a Web marketing conference run by super Internet researcher/conference producer, Lisa Morgan.
Lately, I’ve spouted off about how the cost-per-action/performance based marketing industry is busy shooting itself in the foot and how to improve affiliate marketing. It set off a bit of healthy debate about the future of affiliate marketing. Performance marketing IS simple and that IS what makes it so adored and widely adopted… BUT.
Thanks to Carsten Cumbrowski… who’s one of the brightest critical thinkers (in an industry that too often chooses to look past serious deficiencies). Carsten is one of the few who’s always out there asking questions and pushing for improvement.
Hey, Carsten… you should consider joining me on a panel discussion some time soon!