I sat down with John Ardis, Valueclick’s VP of Corporate Strategy (who’s company owns affiliate network Commission Junction) to talk turkey about the current state of the market. I challenged John by making statements like, “there’s very little if any innovation in affiliate marketing” and “affiliate marketing budgets are being cut — consistently.” John admits that some advertisers build a sense of resentment with affiliates over time — based on customer ownership issues and strong desire for incremental sales. John speaks plainly and boldly to the issue. That’s why I love the guy 🙂
After having helped get it revved up, I’ve been beating up online affiliate marketing for the last few years. That’s not to say that its proponants haven’t hit back — they have. From long-time affiliate and affiliate manager, Lee Gientke to my good friend John Ardis of Valueclick Corporation (VCLK) there’ve been a handful of people good enough to argue my points… and argue them well. Here’s John…
Jeff Molander is the authority on starting sales conversations online. He teaches a proven, effective and repeatable communications process to spark buyers curiosity about what you're selling. He's a sought-after sales prospecting trainer to individual reps, teams of sellers and small businesses owners across the globe. He's an accomplished entrepreneur, having co-founded the Google Affiliate Network and what is today the Performics division of Publicis Groupe.
Jeff also serves as adjunct digital marketing faculty at Loyola University’s school of business. His book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with platforms like Facebook, LinkedIn, YouTube and blogs.