In this piece at Target Marketing Magazine I uncover how Web marketers and affiliates are addressing the “channel crossover” issue. That is, tracking how various marketing tactics — such as online affiliate marketing, search and offline promotional campaigns — overlap and interact. The goal is to understand interaction and eliminate confusion over “crediting the sale” to individual marketing campaigns. It’s an age-old problem that Web marketing is compounding but it CAN be controlled.
Today, multi-channel marketers are restructuring strategies with their affiliates to ensure profitable relationships. Dr. Amanda Watlington, Leadpoint.com’s Lee Gientke, PopShops.com’s Angel Djambazov and Alan Rimm-Kaufman discuss.
I’ll take this opportunity to announce my continuing relationship with Target Marketing as their digital customer acquisition & retention columnist in 2008 — covering Web marketing strategies including affiliate and search marketing. Please consider subscribing to Target Marketing’s RSS feed for all the latest on digital media and e-commerce with a direct marketing slant.
Jeff Molander is the authority on starting sales conversations online. He teaches a proven, effective and repeatable communications process to spark buyers curiosity about what you're selling. He's a sought-after sales prospecting trainer to individual reps, teams of sellers and small businesses owners across the globe. He's an accomplished entrepreneur, having co-founded the Google Affiliate Network and what is today the Performics division of Publicis Groupe.
Jeff also serves as adjunct digital marketing faculty at Loyola University’s school of business. His book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with platforms like Facebook, LinkedIn, YouTube and blogs.