Why hire Jeff…
Jeff is a marketing leadership speaker focusing on sales, leads and increased loyalty in a world where Friends, followers and “conversation” are not enough.
Need more reasons? Click and learn why clients hire Jeff.
1) Understands challenges and how to turn them into profits…
2) Is a recognized digital thought-leader…
3) Delivers actionable insights…
4) Motivates audiences to take action with his authenticity, candor and tips…
5) Interacts and provides value to your audience before and after the program…
6) Is experienced practitioner and exceptional communicator…
Molander understands challenges facing today’s business leaders and how to turn them into profits
Marketing has never been more challenged. Leadership is critical. Most businesses believe a majority of their spending fails to contribute to top or bottom line. A majority of marketers report being “not well regarded or respected.” Only 23% of CEO’s report marketers make a “significant value contribution.” 
Molander says, “No matter how compelling emerging ’social’ media marketing trinkets are… things like clicks, visits, impressions, Twitter followers and Facebook friends are relatively trivial. I know it’s heresy. But the truth is subscribers, qualified leads, sales and new forms of customer value – business outcomes – are all that matter in today’s new economy.”
Molander is showing business decision-makers how today’s remarkable companies are re-tooling to improve digital marketing’s ROI — and how they can lead too. (see below)
Molander is a recognized thought-leader
“Today’s remarkable marketers all have a common thread: They are experiential shepherds. They’re not broadcasters of what customers should want. They’re translators of customer’s evolving needs,” he says.
In plain English, today’s leading companies aren’t interested in creating memorable ads nor persuading customers to buy. They’re capturing customers’ “need states” in real time and nurturing them toward eventual sale as part of a larger, organized system of meaningful direct response prompts. Persuasion is no longer a durable goal.
Molander’s empowering perspective on the Web results from his unique experiences as a business leader — having co-founded a company acquired by Google, worked in the marketing trenches pre-Internet and consulting for global energy companies down to mom-and-pop retailers.
Molander delivers actionable insights
In his keynotes he often says, “You don’t sell someone something by engaging, conversing, buzzing or even building a relationship. You create engagement, conversation and relationships by selling them something.”
Molander clearly demonstrates to audiences how today’s leading marketers are finding new ways to become relevant to customers’ momentary ever-changing needs — when they’re not ready to buy. They’re using the Web to discover latent needs and ‘ethically bribe’ customers to stick around – using uber-relevant, useful digital tools and meaningful content as part of a real-time value exchange.
And Molander is telling their stories using a wide variety of case studies that “bring to life” innovative strategies.
Molander’s authenticity and candor moves audiences to take action
“Is your marketing budget a routine expense… or is it a strategic investment in future sales,” he asks.
“Digital experts at agencies — and even employees within our companies — are often selling the wrong answers to the right questions,” says Molander.
“They’re defining results in the wrong terms: quantitative novelties like Facebook friend or Twitter follower count. Meanwhile competitors are focusing on qualitative results – sales, leads, subscribers and more profitable customers…”
In short, Molander is pushing corporate leaders to expect more from digital marketing. He asks marketers themselves to step up to the plate and become “the money makers” again… not “the money spenders.”
And he’s offering easy-to-understand, proven ways to improve digital marketing’s output.
Molander is an experienced practitioner and exceptional communicator
Audiences leave his sessions and keynotes knowing how to create more profitable outcomes using digital marketing. But they also leave his engaging presentations with clarity, motivation and an appreciation for Molander’s authenticity and candor. They’re entertained by his ability to laugh at himself and motivated by his expecting more from digital marketers.
Molander is constantly researching, speaking about and publishing “what works” and what doesn’t. From the moment he steps onto the platform he engages his audience. He presents clearly — telling meaningful, memorable stories and offering a step-by-step process that makes new ideas easy to implement. Global corporations, international banks and business owners trust his guidance to improve Web marketing — take it from a routine expense to an accountable, strategic investment.
Jeff Molander is the leading authority on successful use of digital marketing.
Molander interacts and provides value to your audience before and after the program
In today’s tough economy providing value to attendees means going above and beyond showing up at game time. Ask about my unique pre-program approach to engaging your audience — and delivering immediately actionable recommendations BEFORE your event even starts.
All of Jeff's presentations are customized for YOUR specific industry, audience level, and desired length of program.
- Keynote Speech (up to 90 minutes) $9,900
- Half-day Program (up to 4 hours) $12,700
- Full or multi-day Workshops (up to 8 hours) please call
- Per Jeff's standard Agreement, 1/3 of Speaking Fee is needed to secure date
Please note that travel fees are additional. Multiple engagements will be given a reduced fee consideration. Speakers Bureaus also receive appropriate commissions for booking Jeff.
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