Time to read: 1 minute. The social media and mobile opportunity for financial services organizations (especially banks) extends beyond account access, bill pay, transfers and the like. Here it is in a breath:
Discovering customers’ evolving needs, nurturing leads, capturing new business and increasing loyalty.
Today’s customers are re-active. Many times acting out of fear. And when they need financial help they expect free, value-added services… to aid in making complex decisions.
My new white paper helps financial services companies to create tangible results with social and emerging mobile media.
Banks and insurance companies you will learn how reach beyond coercing customers to prefer their brand. They’ll learn how leading pioneers are producing tangible demand with digital. Leads, referrals and increased share-of-wallet. They’re doing it using three success principles:
Many of us want to help customers make better decisions by becoming the source of trusted, useful information. But how can you use content marketing on blogs and mobile applications actually produce leads. Reliably.
Download this paper today and find out. Good luck!
Jeff Molander is the authority on starting sales conversations online. He teaches a proven, effective and repeatable communications process to spark buyers curiosity about what you're selling. He's a sought-after sales prospecting trainer to individual reps, teams of sellers and small businesses owners across the globe. He's an accomplished entrepreneur, having co-founded the Google Affiliate Network and what is today the Performics division of Publicis Groupe.
Jeff also serves as adjunct digital marketing faculty at Loyola University’s school of business. His book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with platforms like Facebook, LinkedIn, YouTube and blogs.
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