Comments on: Why Marketers Fail at Web Analytics (and what to do about it) http://www.jeffmolander.com/uncategorized/why-marketers-fail-at-web-analytics-and-what-to-do-about-it/ Useful Insights on Digital Media, Advertising & eCommerce Fri, 23 Jul 2010 21:11:36 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Affiliate Marketing Future: Responsible Social Marketing, Facebook, Mike Moran, Do it Wrong Quickly http://www.jeffmolander.com/uncategorized/why-marketers-fail-at-web-analytics-and-what-to-do-about-it/comment-page-1/#comment-6999 Affiliate Marketing Future: Responsible Social Marketing, Facebook, Mike Moran, Do it Wrong Quickly Sun, 31 Jan 2010 05:22:30 +0000 http://www.jeffmolander.com/strategies/why-marketers-fail-at-web-analytics-and-what-to-do-about-it/#comment-6999 [...] waters — fail, learn, try it again and perfect. Indeed, marketers remain out of touch with how to measure digital/Web success. If there is one thing the Internet Elite DO understand it’s how to execute, fall on their [...] [...] waters — fail, learn, try it again and perfect. Indeed, marketers remain out of touch with how to measure digital/Web success. If there is one thing the Internet Elite DO understand it’s how to execute, fall on their [...]

]]> By: The Ironic Future of Affiliate Marketing: MLM (Part II) http://www.jeffmolander.com/uncategorized/why-marketers-fail-at-web-analytics-and-what-to-do-about-it/comment-page-1/#comment-26 The Ironic Future of Affiliate Marketing: MLM (Part II) Wed, 19 Dec 2007 17:40:11 +0000 http://www.jeffmolander.com/strategies/why-marketers-fail-at-web-analytics-and-what-to-do-about-it/#comment-26 [...] and test waters — fail, learn and try it again. Further, marketers remain out of touch with how to measure digital/Web success. If there is one thing the Internet Elite DO understand it’s how to execute, fall on their [...] [...] and test waters — fail, learn and try it again. Further, marketers remain out of touch with how to measure digital/Web success. If there is one thing the Internet Elite DO understand it’s how to execute, fall on their [...]

]]> By: Matt Hopkins http://www.jeffmolander.com/uncategorized/why-marketers-fail-at-web-analytics-and-what-to-do-about-it/comment-page-1/#comment-25 Matt Hopkins Mon, 12 Nov 2007 21:07:16 +0000 http://www.jeffmolander.com/strategies/why-marketers-fail-at-web-analytics-and-what-to-do-about-it/#comment-25 Slowly people are waking up to what you and some others are saying about web analytics. But if you think about who is in charge of the business, who holds the purse strings. Its the old school CEOs, CTOs and share holders, people that are not going to love the idea of dramatic change. Its a nice idea and one that I try and push whenever possible, in every job or consultancy engagement but then we realise that web analytics isnt particularly hard, but change management is a beast unto itself. I look forward to the day when in the UK and Europe I can find a web analytics job where the changes suggested by the data can be implemented without jumping through several hoops. Maybe that day will never come, but maybe it will. Slowly people are waking up to what you and some others are saying about web analytics. But if you think about who is in charge of the business, who holds the purse strings. Its the old school CEOs, CTOs and share holders, people that are not going to love the idea of dramatic change. Its a nice idea and one that I try and push whenever possible, in every job or consultancy engagement but then we realise that web analytics isnt particularly hard, but change management is a beast unto itself.

I look forward to the day when in the UK and Europe I can find a web analytics job where the changes suggested by the data can be implemented without jumping through several hoops. Maybe that day will never come, but maybe it will.

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