Shopping Comparison: Working Profitably with a Necessary Evil
by Jeff Molander
Comparison shopping is a “necessary evil” for retailers. Now… with that as our backdrop Brian Smith gives you the straight dope on how to improve results from comparison shopping engines though “data feed optimization.” Think of Web site SEO for your product data feeds. Brian is founder of Simplefeed and a leading comparison search analyst (www.comparisonengines.com). He provides his candid advice on how retailers can drive more sales at reduced cost and simplify otherwise complex processes.
Brian also discusses what’s on the horizon and gives online retailers hope that this rather stagnant industry IS making advances and will create new value for online sellers.
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