Hard Core Soft Selling with Rok Hrastnik
by Jeff Molander
Here’s a guy who’s hard core when it comes to soft selling.Meet Rok Hrastnik, International Web Director for Direct TV Goliath, Studio Moderna (think infomercial / home shopping company Guthy Renker of Eastern Europe). One day Rok got tired of watching his Web sales just puttering along or — for some brands — dwindling due to competitors intercepting his customers (while on way to making purchase) using search ads.
His response was nothing short of becoming a full fledged publisher to the masses — people who he knew wouldn’t be customers in near term. His bet paid off – as they began to BUY when he mixed direct calls to action into his content marketing fold.
Rok is a guy who comes from a world where selling takes 30 minutes. Think about that for a minute. Talk about opportunities for customers to tune out! Rok’s industry (informercials) has mastered the TV-delivered, content-focused sale. Period. Now Rok and his crew are mastering the Web — like no other direct tv company I’ve found here States-side. Listen and learn from Rok, a true innovator and entertainer!
Learn more about how to get started TODAY in content marketing by checking our my Content Marketing White Paper (PDF).
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