Best Practices in Consumer Empowerment

June 15, 2008

The Web is all about interaction… and interaction forces experience. More than anything else customers are experiencing through their interactivity. Will their experience be fun, frustrating or confusing? As a marketer, the answer is up to you.

Here’s how another company is using video to create experiential marketing that results in customer acquisition and retention. It’s a great example of a best practice in social marketing or what’s being called “consumer empowerment.”


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