Making content marketing sell for you
There is only one content marketing speaker showing sales-focused marketers how to turn Facebook fans, LinkedIn Groups, blog subscribers, Twitter followers and the like into leads and sales: Jeff Molander.
Jeff will show your audience:
- How to always produce sales when using content marketing.
- Why most social media and content marketing programs fail to sell goods/services—and what to do about it.
- Three practical success principles that always create sales for marketers.
“Jeff’s keynote at our Social Media Summit was rated excellent across the board. He bypassed the fluff and gave our regionally-focused audience the world-class content marketing strategies, the drive and clear ‘next steps’ to start making social media sell right away.”
Jim Garrett
Executive Director | Chicago Southland Convention & Visitors Bureau
Most popular speeches
Off the Hook Marketing:
How to Make Content Marketing Sell for Your Business
The opportunity is clear: Use social media and content marketing in ways that solve problems for empowered customers and create profit for your 
business. But where do you begin with tools like Facebook, Twitter, blogs and LinkedIn? And how can you make the most of your time? Jeff will show your audience a system to converse with customers in ways that generate more leads, referrals and sales. He spent a year studying today’s top social sellers and will give you their secrets—clear next steps to make social media sell, starting now. Your audience will also learn:
- How to turn Likes, friends, followers and evangelists into paying customers
- 3 things you don’t know about content marketing that will multiply your returns
- How to reduce advertising cost and increase customer loyalty using content marketing
- 2 common social marketing best practices that often do more harm than good
- How to hire the best, most accountable agencies and employees
The 3 Habits of Successful Content Marketers
Using content marketing to get found in search engines? Great, but you may be missing the real opportunity—netting leads and sales. Jeff Molander will show your audience a systematic way to make content marketing produce leads and sales, starting 
today. Jeff entertains and informs you group by confirming suspicions about self-anointed social media gurus and empowering them to take action. Based on a year-long study of top content marketers, he reveals their secret sauce: A clear way to make tools like Facebook, Twitter, blogs and LinkedIn produce leads and sales.
Your audience will also learn how to:
- Acquire more new customers using Facebook, blogs, LinkedIn, Twitter and more
- Invest time in ways that avoids spinning wheels
- Turn Likes, friends, followers and evangelists into paying customers
- Decrease reliance on advertising to acquire customers
- Avoid common social marketing best practices that do more harm than good
“Insightful and refreshingly practical. Jeff kicked off our management team’s day by provoking thought and generating discussion. He grabbed our attention and kept it by offering ‘ah-ha’ moments—clear examples of how leading social media marketers are using tools like Facebook to sell. He thoroughly prepared in advance to meet the specific needs of our group and assured successful and meaningful time well-spent.”
Rose Mitchell
Sr. VP, Governmental Affairs | Hy-Vee, Inc.
The Truth About Social Media
We’re years into the ‘social media revolution’ yet most businesses are failing at generating leads, sales and measurable customer loyalty using platforms like Facebook, Twitter, blogs and YouTube. The National Retail Federation labels Facebook as a “faith-based initiative.” Where’s the beef? You’ll be entertained and informed as Jeff confirms suspicions about self-anointed social media gurus and empowers you to take action. Based on a year-long study of top social brands, he’ll vividly reveal the truth: exploiting social media involves evo-lution, not revolution. Jeff will show your audience how to:
- Bridge the “ROI chasm” between finance and marketing once and for all
- Get tangible business results through a powerful, new perspective on social media marketing
- Avoid social media “best practices” that actually do more harm than good
- Use LinkedIn to advance your personal brand and career path, starting today
Some of Jeff’s Recent Appearances
Chicago Southland Convention & Vis. Bureau – Alsip, IL February, 2012
Prof. Convention Management Assoc. – San Diego, January, 2012
Fusion Marketing – Antwerp, Belgium, December, 2011
IQPC’s Social CRM Go Live Summit – Chicago, Oct 27, 2011
Customer Insight Week – Chicago, September 2011
IBM Smarter Commerce Global Summit – San Diego, Sept 2011
Minnesota Grocers Assoc. – Anl. Convention keynote, Brainerd MN, Aug 2011
Food Marketing Institute – FutureConnect keynote, Dallas, May 2011
Health Care New Media Marketing Conference, Chicago, June 2010
DMA’s Retail Marketing Conference, Orlando, May 2010
Hy-Vee Sr. Executive’s Retreat (private), Scottsdale, March 2010
Craft & Hobby Association Convention, Anaheim CA, January 2010
Intnl. Conf. on Hospitality & Tourism Mgmt., Kingston Jamaica, November 2009
Intnl. Biz & Economics Research Conference, Las Vegas, November 2009
International Jnl. of Arts & Sciences, November 2009, Gottenheim, Germany
South American Business Forum, Buenos Aires, Argentina, October 2009
Council of State Restaurant Associations Keynote, Denver CO — July 2009
Petrobras University, Rio de Janeiro, Brazil — June 2009
American Gemological Society, Annual Conclave Mtg. Chicago, IL — Apr 2009
Direct Marketing Association: Leaders Forum, Naples, FL — Feb 2009
Illinois Technology Association (CFO Roundtable), Chicago — Feb 2009
Illinois Technology Association (Sales Roundtable), Chicago — Feb 2009
WBR’s eComxpo (virtual) — Jan 2009
University of Chicago Booth School of Business, Chicago — Jan 2009
Dept of Homeland Security/FEMA Preparedness Summit, Chicago –- Jan 2009
Search Engine Strategies (Chicago) — Dec 2008
Webinar: “Dangerous Marketing Ahead“ – Dec 2008
Loyola University Graduate School of Business, Chicago — Nov 2008
Online Market World, San Francisco, CA — Oct 2008
Shop.org Annual Summit, Las Vegas — Sept 2008 (Top Rated Session!)
Electronic Retailing Association, Webinar — Sept 2008
Breakfast Network Club of Chicago’s IT SIG, Chicago — Jun 2008
Electronic Retailing Association Europe, Monte Carlo, Monaco — Jun 2008
Annual Conference for Catalog & Multi-Channel Merchants, Orlando, FL (5/08)
Loyola University Graduate School of Business, Chicago (4/08)
Search Engine Strategies, New York (Feb 08)
Direct Marketing Association Search & Affiliate Marketing (Feb 08)
LeadsCon, Las Vegas, NV (Feb 08)
ad:tech (DMG World Media)
The Affiliate Summit: Master of Ceremonies
American Marketing Association
International Association of Business Communicators
Direct Marketing Association and DM Days
National Retail Federation / Shop.org
Market Research Association
Electronic Retailing Association
CMP Media’s E-business Conference
International Institute of Research
AdWeek Magazine’s Internet World Forum
North American Publishing Co.’s CatalogTech Conferences
Roosevelt University
University of Chicago’s Graduate School of Business
DePaul University
