Jeff’s Current Topics
The below are available as lectures, keynotes or workshops. Comprehensive abstracts and proposals are also available upon request. Presentations are customizable to meet the needs of target audiences or sponsoring underwriters.
Leadership
Prioritizing Social Media for the CEO, CFO
Leadership 2.0: Keeping Marketing Accountable in the New Economy
Ten Questions Your CMO Doesn’t Want You to Ask
Need is the New Want: Using the Web to Sell in a Tough Economy
Social Media Marketing & Sales
Marketers are Publishers: Driving Sales & Leads in a Recession
Digital Marketing Success Principles: Sell more, more often by realizing the ‘experts’ are wrong
Save Money & Drive Results with Virtual Trade Shows/Conferences
Best Practices in Web Lead Generation
Affiliate Marketing 2.0: Advanced Strategies to Drive Sales & Leads
Web Affiliate University
Careers & HR
Your Marketing Career: From Data Reporter to Business Adviser
Millennials: Your Digital Marketing Career Path
Academic Biz & Ethics Presentations
Ethical Dilemmas in Digital Business
Socioeconomic Implications of Hyper-Connectivity
Managing Privacy in an ‘Open’ World
Management Fundamentals: The Business of Digital Advertising & Media
Management Fundamentals: The Business of Search Marketing
10 Questions Your CMO Doesn’t Want You to Ask
(and why you must ask them)
Take your marketing department from routine expense to strategic investment — from “those tactical money spenders” to “those indispensable money makers.” 
Tie marketing spending to tangible business outcomes. Jeff will show you how to turn your marketing team from data reporters to business advisers. You’ll learn how to create a culture that thrives on accountability and operational results. You’ll take home a short-list of realistic, immediately actionable “to dos” and the motivation to successfully implement them.
You’ll learn how to…
- Bridge the language gap between owners and chief marketers
- Drive profitable customer behavior using digital marketing
- Apply new digital metrics to connect marketing to business outcomes
- Create a new marketing culture that thrives on accountability
- Speak a common language across disciplines
Leadership 2.0:
Keeping Marketing Accountable in the New Economy
The Internet promises to lift the veil on what advertising works and what doesn’t. 
Yet most marketing departments remain ill-equipped to use the Web to create financial accountability or support enterprise-wide goals. Success today requires moving beyond measuring “traffic” and “visitors” or sending out e-mail newsletters. The global economic slowdown is re-writing the tactics and, in fact, challenging the very strategies that run businesses. Jeff will show your audience how and why to connect renegade tactics like search marketing with business outcomes and the P&L. (see here for Jeff’s presentation from the CFO/COO/CEO vantage point )
You’ll learn how to:
- Bridge the language gap between owners and chief marketers
- Drive profitable customer behavior using digital marketing
- Apply new digital metrics to connect marketing to business outcomes
- Create a new marketing culture that thrives on accountability
- Speak a common language across disciplines
Your Marketing Career:
From Data Reporter to Business Adviser
Turning more browsers into buyers and increasing reach-and-frequency is no longer enough. Success today requires moving beyond increased conversion or “conversational” social media. It’s time to connect renegade strategies like search marketing and brand advertising with business objectives. Are you on a path away from being a mere data reporter — toward a respected business adviser? Jeff Molander will help you create sustainable value in the eyes of the your bosses in the C-suite. Come learn how to:
- Become a respected money MAKER, not just a spender
- Align yourself with organizations that will ALLOW you to thrive
- Make everything you do tie to specific, immediate business goals
- Bridge the widening language and metrics gap between the C-suite and most marketing departments
Millennials: Your Digital Marketing Career Path
The workplace has become a psychological battlefield. A new breed of communications worker is challenging everything the old guard holds sacred: from giving orders to dress codes. So say the “experts” and media pundits who suggest this group was raised by doting parents, finds a business-as-usual work ethic to be a waste of time and has no respect for employers with old school thinking and outdated rules. Join Jeff in a dynamic discussion that uncovers the raw truth about expectations of “the business world” and young adults entering the communications workforce.
Jeff will show you how to:
- Overcome stereotyping by aligning with those who’ll most likely hire or engage you
- Land a job by demonstrating unique understanding of today’s economy
- Start, grow and manage a sustainable digital marketing-based company of your own
- Confidently and successfully enter the digital communications landscape
Digital Marketing Success Principles:
Sell more, more often by realizing the ‘experts’ are wrong
The Web is a gateway to customers’ immediate needs and a tool to create actions among buyers that profit a company. It even provides a means to know when, where, how and why those actions happened. But for most businesses the Web does none of that. Jeff Molander says the “experts” running the digital marketing revolution are holding most businesses back. It’s a smoke-and-mirrors charade that’s duping businesses into investing in quantitative novelties — vast numbers of Twitter followers and Facebook friends — rather than investing in creating leads, sales or subscribers they desperately need. Jeff will help you increase sell more goods or services by changing the way you think, act and invest in Web marketing and advertising. You’ll learn how to:
- Make your Web marketing budget a strategic investment — not a routine expense
- Extract more value from digital marketing — improve it’s ability to hit the bottom line
- Use 3 principles to consistently create digital marketing success
- Create habits among staff & agencies that reliably increase sales & leads
Affiliate University
What have you done for your Web affiliates/publishers lately? Affiliate marketing success stories are built on tight partnerships with affiliates and that means everything from educating them to subsidizing their search marketing efforts. Let us arm your affiliates with everything needed to build a sustainable business using traditional and emerging affiliate marketing techniques, technologies, best practices and support services.
I’ll teach your Web affiliates how to:
- Write business plans & raise needed capital
- Create new value to you and customers
(example: RevTrax tracks offline buying created by online marketing!) - Open new distribution channels: that compliment yours!
- Build a base of active members
- Buy and optimize media more effectively (landing pages, bid management tools)
- Leverage new technologies and consumer empowerment / social trends (RSS, Feeds, Video, etc.)
- Overcome Challenges: conflicts w/ advertisers over competition, media inflation, consumer privacy, convergence of affiliate networks, changing expectation of advertisers, etc.
- Successfully negotiate with advertisers
Need is the New Want:
Using the Web to Sell in a Tough Economy
Marketers spent most of the 20th Century focused on creating wants – desires that could be actualized by purchase. 
But in today’s new economy want is all but dead. Customers are buying based on need. The global spending slowdown is re-writing not just the tactics, but challenging the very strategies that run our businesses. How can we use Facebook, Twitter and digital marketing capture latent demand, nurture need and create sales? Despite all the media hype, most businesses are achieving marginal results using social media. Jeff shows your attendees how to prioritize Web marketing and achieve more meaningful business outcomes.
Your Audience Will Learn How to:
- Acquire new customers using measurable digital tactics
- Retain & up-sell more customers by discovering hidden motivators
- Sell throughout the year — break the chains of seasonality
- Decrease reliance on advertising to acquire customers
- Create tangible, new value among customers using content
- Prove benefits of social media by connecting tactics to the sales funnel
Save Money & Drive Results with Virtual Trade Shows/Conferences
Virtual worlds, social media and social networking ARE over-hyped but Web-based “virtual trade shows” are becoming an integral piece of successful marketing plans in economically challenged times. This briefing discusses how your business can participate as an attendee, expo booth sponsor or presentation expert and leverage more than the obvious (cost benefits) of virtual conferences. Learn how leading companies are applying their ‘dirt world’ experiential marketing best practices with remarkable success in the digital realm. We will focus on how virtual conferences leverage user experience to go beyond cost-savings in times of belt-tightening. Bring your questions and leave with a roadmap for success.
You’ll learn:
- How virtual trade show experiences drive sales and leads
- What payoff you can expect by participating / investing
Marketers are Publishers:
Driving Sales & Leads in a Recession
Breakaway marketers are experiential shepherds – not broadcasters of what customers should want but 
translators of their evolving needs. They’re becoming publishers of compelling content that rapidly spreads across the social Web, nurtures leads and induces specific customer behaviors. Jeff challenges your audience to see the qualitative business opportunities presented by the Web in a bold, new way – one that produces meaningful outcomes. More leads, sales and subscriptions — not just Tweets and Friends. Attendees will leave eager and able to implement new ideas – energized by a fresh, new perspective on improving digital marketing’s contribution to the bottom line.
You’ll learn how to:
- Drive sales and leads using content to capture latent digital demand
- Decrease reliance on advertising to acquire customers
- Retain, satisfy & up-sell more customers by discovering hidden motivators
- Sell more, more often — break the grips of seasonality and sell year-round
- Prove social media’s value by connecting it to the sales funnel
You’ll Find Answers to Questions Like:
- How many blog posts are needed to make the exercise effective?
- How much effort must be invested in Facebook to see a return?
- How will I know if video content is producing desired results?
- How much Twitter ‘engagement’ is needed to realize positive effect?
- How can I achieve harmony with critics, constituent groups and enthusiasts?
Best Practices in Web Lead Generation
Whether you’re looking to increase business-to-business or business-to-consumer lead generation know-how Jeff can help. Online lead generation is making waves across many sectors including education, financial services, automotive and increasingly among locally-focused, small-to-mid sized businesses. Learn how to work successfully on your own, with cost-per-action/affiliate networks, lead aggregators, lead clearinghouses or exchanges… and how to develop the right mix of lead sellers. Jeff will show you how to buy ONLY top quality leads and hold sellers accountable in an environment that has no set standards!
You’ll Learn How to:
- Improve return on investment — only purchase leads that convert
- Leverage buyer-side best practices and important industry trends to your advantage
- Develop the right ’seller mix’ weighing pros and cons of various lead gen models
- Boost effectiveness of existing lead generation programs
- Integrate new tactics like blogs, RSS feeds, streaming video, wikis and social networks
- Differentiate between lead sellers, affiliates, networks, exchanges and aggregators
Affiliate Marketing 2.0:
Advanced Strategies to Drive Sales & Leads
The direct response, pay-for-performance darling of online marketing… affiliate programs are evolving and brands are challenged to keep pace. Marketers find themselves struggling to balance objectives of their search marketing campaigns with those of competitive affiliate programs. Others are re-thinking the value affiliates contribute or wanting more incremental sales/leads from affiliates. Or maybe you’re hoping to expand into socially-networked “Web 2.0″ or social media affiliate partnerships that leverage tactics like video. We will uncover hidden truths, best practices and war stories based on years of experience. You’ll leave with a list of practical, actionable tips and tricks.
You’ll Learn How to:
- Create profitable relationships between marketers, affiliates and affiliate networks
- Increase the number of incremental sales/leads coming from affiliates
- Properly attribute leads and transactions using a holistic measurement approach
- Improve bottom line profit and return on ad spend by setting new affiliate terms & rules
- Get more qualified affiliates into your program and scale your affiliate manager’s efforts
Request more information or call us at (312) 957-6020 so we can discuss your particular needs and develop a custom program.
Re-align your Web marketing to sell more, more often, by publishing
All of Jeff's presentations are customized for YOUR specific industry, audience level, and desired length of program.
- Keynote Speech (up to 90 minutes) $9,900
- Half-day Program (up to 4 hours) $12,700
- Full or multi-day Workshops (up to 8 hours) please call
- Per Jeff's standard Agreement, 1/3 of Speaking Fee is needed to secure date
Please note that travel fees are additional. Multiple engagements will be given a reduced fee consideration. Speakers Bureaus also receive appropriate commissions for booking Jeff.
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