Jeff Molander’s Qualifications

I help business leaders make profitable investments in digital marketing and media by studying, analyzing and making recommendations on how to move forward, with whom, when and why. My passion is in building business cases — helping people invest wisely in a variety of Web-focused, digital strategies. Working with early stage entrepreneurs, public and private equity investment firms, agencies, multi-channel retailers and service marketers, I’m proud to be rated a top 5 percentile digital media & marketing consultant with Gerson Lehrman Group.

By selectively participating in advisory boards and Boards of Directors such as recently-acquired, EcomXpo, Shopster.com and The Partner Maker LLC I’m equally proud to work along side of some of the brightest stars in digital learning and e-commerce.

As an active public speaker, podcaster, video producer and Webinar host I’m stepping up the pace in 2008 — focusing heavily on professional education within the digital marketing & media sphere.

Where I Cut My Teeth
Joining up with a client in 1999, I helped found and grow what is today DoubleClickPerformics, a digital marketing services company that was ultimately acquired by Google Inc. in 2007 — part of a $3.1 billion acquisition. As Vice President Sales & Marketing, I helped craft the business plan and played a lead role in taking the company from concept to start-up… and finally on to an operational company. Along the way I helped recruit management team members and close two rounds of institutional funding.

Giving Back
I’m a frequent speaker at a variety of trade conferences and academic functions including The Direct Marketing Association, The National Retail Federation (Shop.org), the e-Retailing Association, Online Market World and Loyola University’s Graduate School of Business. I’m regularly published in a variety of news, financial services, advertising and marketing journals including Business 2.0, Inc. Magazine, Forbes Small Business, MarketingSherpa, SeekingAlpha.com, Internet Retailer Magazine, Catalog Success Magazine, DM News, eWeek, eConsultancy (UK), OnlineMarketWorld and Target Marketing Magazine, where I’m a regular columnist covering digital customer acquisition and retention strategies.

Through my work as a founding Board member of the Association of Internet Professionals/Chicago, I’m proud to have been involved in creating the largest group of organized, active Internet professionals in the U.S. In 2004, I collaborated with a group of peers to put forward the industry’s first set of standardized performance marketing best practices via the Association of Interactive Marketing. I’ve served as Internet Program Director for the American Marketing Association/Chicago and is am active member of the National Retail Federation’s Shop.org, the Direct Marketing Association and the Chicago Interactive Marketing Association.

Books
In 2008, I’m is slated to release Ignorance Economy, an insider’s expose on digital advertising and media economics, and Paying for Performance, an executive’s pocket guide to performance-based marketing on the Web.