Affiliate Marketing Case Study: OnlineShoes.com

by Jeff Molander

In this piece at Target Marketing Magazine I uncover how Web marketers and affiliates are addressing the “channel crossover” issue. That is, tracking how various marketing tactics — such as online affiliate marketing, search and offline promotional campaigns — overlap and interact. The goal is to understand interaction and eliminate confusion over “crediting the sale” to individual marketing campaigns. It’s an age-old problem that Web marketing is compounding but it CAN be controlled.

Today, multi-channel marketers are restructuring strategies with their affiliates to ensure profitable relationships. Dr. Amanda Watlington, Leadpoint.com’s Lee Gientke, PopShops.com’s Angel Djambazov and Alan Rimm-Kaufman discuss.

I’ll take this opportunity to announce my continuing relationship with Target Marketing as their digital customer acquisition & retention columnist in 2008 — covering Web marketing strategies including affiliate and search marketing. Please consider subscribing to Target Marketing’s RSS feed for all the latest on digital media and e-commerce with a direct marketing slant.

About the Author

Jeff Molander+ is the authority on making social media sell. He's a sought-after corporate trainer to small businesses and global corporations like Brazil's Petrobras. He's an accomplished entrepreneur, having co-founded what is today the Google Affiliate Network. Jeff also serves as adjunct digital marketing faculty at Loyola University’s school of business. His new book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with technology platforms like Facebook, LinkedIn, YouTube and blogs.

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