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Affiliate Marketing Case Study: OnlineShoes.com

by Jeff Molander

In this piece at Target Marketing Magazine I uncover how Web marketers and affiliates are addressing the “channel crossover” issue. That is, tracking how various marketing tactics — such as online affiliate marketing, search and offline promotional campaigns — overlap and interact. The goal is to understand interaction and eliminate confusion over “crediting the sale” to individual marketing campaigns. It’s an age-old problem that Web marketing is compounding but it CAN be controlled.

Today, multi-channel marketers are restructuring strategies with their affiliates to ensure profitable relationships. Dr. Amanda Watlington, Leadpoint.com’s Lee Gientke, PopShops.com’s Angel Djambazov and Alan Rimm-Kaufman discuss.

I’ll take this opportunity to announce my continuing relationship with Target Marketing as their digital customer acquisition & retention columnist in 2008 — covering Web marketing strategies including affiliate and search marketing. Please consider subscribing to Target Marketing’s RSS feed for all the latest on digital media and e-commerce with a direct marketing slant.

Popularity: 30% [?]

December 7, 2007

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JeffMolander.com - The Benefits of Pay Per Click and Affiliate Marketing Audits with Alan Rimm-Kaufman Interview
December 27th, 2007 at 2:36 pm

[...] ALL of marketers’ performance-based campaigns are working together in harmony (similar to Angel Djambazov’s efforts when he was with [...]
JeffMolander.com - Terms and Condition Best Practices and How to Find Value in Affiliate Marketing
April 7th, 2009 at 7:23 am

[...] media spend across all Web channels) matter more in today’s economy. More often than not, affiliate programs negatively impact these [...]