Why Choose Jeff
Manufacturing, medical device, professional services and energy audiences measure Jeff Molander on his ability to show how they can turn Facebook fans, LinkedIn Groups, blog subscribers and Twitter followers into leads and sales. Period.
Jeff is different from most social media speakers because he believes the opportunity social media presents is to become more relevant and meaningful to customers in ways that create sales. For most businesses, the “social media revolution” has been a bust. But Jeff says this is an exciting chance at evolution. The “real life” success stories he’s telling are living proof.
What’s new about Jeff’s message?
Jeff’s year-long research project is revealing something surprising: Today’s best social sellers are helping customers solve problems. Because when customers understand problems more clearly they’re better equipped to steer themselves toward the right answers — products and services. The companies Jeff is studying are living proof of this success formula. Selling in a socially networked world challenges businesses to get back to basics, not to re-invent themselves or merely be followed or “liked.”
Who books Jeff?
Jeff gets booked by audiences who want to sell with tools like Facebook and LinkedIn — not just evangelize them. He gets re-booked because he’s both an enthusiast and pragmatist.
Most popular speeches
Off the Hook Marketing:
How to Make Social Media Sell for Your Business
The opportunity is clear: Use social media in ways that solve problems for empowered customers and create profit for your business. But where do you begin with tools like Facebook, Twitter, blogs and LinkedIn? And how can you make the most of your time? Jeff will show you how to start conversing with customers in ways that generate more leads, referrals and sales. He spent a year studying today’s top social sellers and will give you their secrets – clear next steps to make social media sell for you, starting tomorrow. Your audience will also learn:
Your audience will also learn:
- How to turn Friends, followers and evangelists into paying customers
- 3 things you don’t know about social media that will multiply your returns
- How to reduce advertising cost and increase customer loyalty using social media
- 2 common social marketing best practices that often do more harm than good
- How to hire the best, most accountable agencies and employees
The 3 Habits of Successful Social Sellers
Using social media to get attention? Great, but you may be missing the real
opportunity– netting leads and sales. Jeff Molander will show you a simple process to makes social media pay tangible business dividends, starting tomorrow. You’ll be entertained and informed as Jeff confirms your suspicions about social media gurus and empowers you to take action yourself. Based on a year-long study of top social sellers, he’ll reveal their secret sauce: A clear way to make tools like Facebook, Twitter, blogs and LinkedIn produce leads and sales for your business.
Your audience will also learn how to:
- Acquire more new customers using Facebook, blogs, LinkedIn, Twitter and more
- Invest time in ways that avoids spinning wheels
- Turn Friends, followers and evangelists into paying customers
- Decrease reliance on advertising to acquire customers
- Avoid common social marketing best practices that do more harm than good
Marketers are Publishers:
Driving Sales and Leads with Content Marketing
At the root of social media success stories are stories and experience being put together by experiential shepherds. Successful social marketers are becoming translators of customers’ evolving needs by producing content that rapidly spreads across the social Web. These narratives are earning customers’ actions — ways to nurture leads and induce sales. And now you can do the same thanks to Jeff’s research findings.
This speech teaches your audience how to:
- Sell throughout the year (not just “in season”)
- Acquire more new customers using Facebook, blogs, LinkedIn, Twitter and more
- Invest time in ways that avoids spinning wheels
- Turn Friends, followers and evangelists into paying customers
You’ll find surprising answers to questions like:
- How many blog posts are needed to make the exercise effective?
- How much effort must be invested in Facebook to see a return?
- How will I know if video content is producing desired results?
- How much Twitter ‘engagement’ is needed to realize positive effect?
- How can I achieve harmony with critics, constituent groups and enthusiasts?
5 Words a Social Media Agency or Employee Should Never Say:
How to Pick the Best Social Media Talent
Experts say building community, buzz or engagement in “the conversation” is joy. But while you’re “building brand”, becoming likeable and being re-tweeted your competitors are generating leads and sales in social spaces. Jeff will show you how to hire people and pick the tools that create leads, sales and more loyalty – not just friends and followers. You’ll learn how to cut through the buzzwords, hype and bologna that a “experts” dish.
You’ll learn how to:
- Choose better people – faster and using a simple set of questions
- Align the tactics of those who work for you with tangible business outcomes
- Select social strategies that always deliver leads, sales and increased loyalty
See ALL Topics / Presentations
Jeff’s Speaking Engagements
IQPC’s Social CRM Go Live Summit – Chicago, Oct 27, 2011
IBM Smarter Commerce Global Summit – San Diego, Sept 2011
Minnesota Grocers Assoc. – Anl. Convention keynote, Brainerd MN, Aug 2011
Food Marketing Institute – FutureConnect keynote, Dallas, May 2011
Health Care New Media Marketing Conference, Chicago, June 2010
DMA’s Retail Marketing Conference, Orlando, May 2010
Hy-Vee Sr. Executive’s Retreat (private), Scottsdale, March 2010
Craft & Hobby Association Convention, Anaheim CA, January 2010
Intnl. Conf. on Hospitality & Tourism Mgmt., Kingston Jamaica, November 2009
Intnl. Biz & Economics Research Conference, Las Vegas, November 2009
International Jnl. of Arts & Sciences, November 2009, Gottenheim, Germany
South American Business Forum, Buenos Aires, Argentina, October 2009
Council of State Restaurant Associations Keynote, Denver CO — July 2009
Petrobras University, Rio de Janeiro, Brazil — June 2009
American Gemological Society, Annual Conclave Mtg. Chicago, IL — Apr 2009
Direct Marketing Association: Leaders Forum, Naples, FL — Feb 2009
Illinois Technology Association (CFO Roundtable), Chicago — Feb 2009
Illinois Technology Association (Sales Roundtable), Chicago — Feb 2009
WBR’s eComxpo (virtual) — Jan 2009
University of Chicago Booth School of Business, Chicago — Jan 2009
Dept of Homeland Security/FEMA Preparedness Summit, Chicago –- Jan 2009
Search Engine Strategies (Chicago) — Dec 2008
Webinar: “Dangerous Marketing Ahead“ – Dec 2008
Loyola University Graduate School of Business, Chicago — Nov 2008
Online Market World, San Francisco, CA — Oct 2008
Shop.org Annual Summit, Las Vegas — Sept 2008 (Top Rated Session!)
Electronic Retailing Association, Webinar — Sept 2008
Breakfast Network Club of Chicago’s IT SIG, Chicago — Jun 2008
Electronic Retailing Association Europe, Monte Carlo, Monaco — Jun 2008
Annual Conference for Catalog & Multi-Channel Merchants, Orlando, FL (5/08)
Loyola University Graduate School of Business, Chicago (4/08)
Search Engine Strategies, New York (Feb 08)
Direct Marketing Association Search & Affiliate Marketing (Feb 08)
LeadsCon, Las Vegas, NV (Feb 08)
ad:tech (DMG World Media)
The Affiliate Summit: Master of Ceremonies
American Marketing Association
International Association of Business Communicators
Direct Marketing Association and DM Days
National Retail Federation / Shop.org
Market Research Association
Electronic Retailing Association
CMP Media’s E-business Conference
International Institute of Research
AdWeek Magazine’s Internet World Forum
North American Publishing Co.’s CatalogTech Conferences
Roosevelt University
University of Chicago’s Graduate School of Business
DePaul University
All of Jeff's presentations are customized for YOUR specific industry, audience level, and desired length of program.
- Keynote Speech (up to 90 minutes) $9,900
- Half-day Program (up to 4 hours) $12,700
- Full or multi-day Workshops (up to 8 hours) please call
- Per Jeff's standard Agreement, 1/3 of Speaking Fee is needed to secure date
Please note that travel fees are additional. Multiple engagements will be given a reduced fee consideration. Speakers Bureaus also receive appropriate commissions for booking Jeff.
