Jeff Molander’s Social Media Topics
Social Profits: How to Choose a Social Media / Marketing Agency
Prioritizing Social Media for the CEO, CFO
Marketers are Publishers:
How Small Organizations are Using Content Strategies to Drive Results
Marketers are Publishers:
Nurture & Drive Sales & Leads in a Down Economy
Twittering Classrooms:
From distracting plaything to effective learning tool
Social Profits:
How to Choose a Social Media / Marketing Agency
Most organizations use social media to achieve quantitative mediocrity — followers, clicks, friends. You want to use it to create qualitative results — sales, leads or subscribers. Learn how to cut through the buzzwords, hype and bologna that a majority of “experts” routinely dish buyers of social media services. Jeff reveals the questions to ask experts that yield answers indicating an alignment (or mis-alignment) with your strategic interests. Using a decision-making technique focusing on tangible business outcomes, you’ll first understand IF social technology has use within your business and, if so, how to make profit-focused investments. Learn how to identify all the “red warning flags” of social media “experts” who often offer “research” that justifies wasteful, aimless social marketing programs.
You’ll learn how to:
- Ask questions that “weed out” inappropriate helpers
- Select social strategies/resources that deliver qualitative business outcomes
- Prove social media’s value with customer behaviors that connect to the sales funnel
- Move beyond tweets and friends to sales and leads
>>> What Jeff is saying about social media (that other speakers are not)
Prioritizing Social Media for the CEO, CFO
Social media is so important that it will change 
everything, so broad that it includes anything and so profound that nothing can measure it. Sound familiar? Learn how to cut through the flash-in-the-pan social-bologna and boldly ask WHY first. Using Jeff’s proven technique, you’ll first understand IF social technology has use within your business and, if so, how to make smart investments — focused on real, tangible outcomes/deliverables not nebulous “engagement.” You will…
- Understand if there’s opportunity among the hype — specific to your company’s objectives
- Invest wisely in, and set realistic objectives for, social strategies — if and when it’s right for your organization
- Connect social marketing/networking investments with specific, immediate business goals
- Plan & execute everything from blogs to group collaboration — safely and with clear purpose
>>> What Jeff is saying about social media (that other speakers are not)
Marketers are Publishers:
How Small Organizations are Using Content to Drive Results
Despite slow consumer and business-to-business spending some mid-sized organizations and franchises are quietly increasing sales leads, purchase frequency and average ticket. They’re using the social Web to find new ways to be needed – tapping into latent demand. By stepping investment in online content strategies they’re thriving without increasing costs. In fact, they’re learning to show clear, measurable social marketing ROI. Learn how these smaller brands are transforming into publishers of authentic, trusted content that engages customers and prompt sales in a recession.
You’ll Learn How to:
- Drive sales and leads using content to capture latent digital demand
- Retain, satisfy & up-sell more customers by discovering hidden motivators
- Break the grips of seasonality by prompting continuous transactions
- Prove benefits of social media by connecting tactics to the sales funnel
- Build a content marketing action plan without breaking the bank
You’ll Find Answers to Questions Like:
- How many blog posts are needed to make the exercise effective?
- How much effort must be invested in Facebook to see a return?
- How will I know if video content is producing desired results?
- How much Twitter ‘engagement’ is needed to realize positive effect?
- How can I achieve harmony with critics, constituent groups and enthusiasts?
Marketers are Publishers:
Nurture and Drive Sales and Leads in a Down Economy
Breakaway marketers are experiential shepherds – not broadcasters of what customers should want but translators of their evolving needs. They’re becoming publishers of compelling content that rapidly spreads across the social Web, nurtures leads and induces specific customer behaviors. In this unforgiving environment, clicks, visits, impressions, Twitter followers, brand recall and Facebook friends are relatively trivial pursuits. Jeff challenges your audience to see the qualitative business opportunities presented by the Web in a bold, new way – one that produces meaningful outcomes like leads, sales and subscriptions. Learn the latest ways create results, lower advertising costs and improve marketing ROI using digital and social media. Your attendees will leave eager and able to implement new ideas – energized by a fresh, new perspective on improving digital marketing’s contribution to the bottom line.
You’ll learn how to:
- Acquire more new customers using measurable digital tactics
- Retain & up-sell more customers by discovering hidden motivators
- Break the chains of seasonality – sell throughout the year
- Create tangible, new value among customers using content
- Decrease reliance on advertising as a strategy to acquire customers
- Prove benefits of social media by connecting tactics to the sales funnel
You’ll Find Answers to Questions Like:
- How many blog posts are needed to make the exercise effective?
- How much effort must be invested in Facebook to see a return?
- How will I know if video content is producing desired results?
- How much Twitter ‘engagement’ is needed to realize positive effect?
- How can I achieve harmony with critics, constituent groups and enthusiasts?
Twittering Classrooms:
From distracting plaything to effective learning tool
These digitized, “always on” times represent unprecedented challenges and opportunities for educators. Today’s students enjoy ubiquity of information, immediacy of access and constancy of involvement in our hyper-connected age. How can educators use digital technologies – and the behaviors they create – to their advantage? How can we engage and educate students in more meaningful ways that have local and global impact? Innovative educators aren’t asking – they’re rapidly experimenting and figuring out what works. They realize it’s less about taking away distracting digital candy and more about fostering behaviors that create new learning opportunities.
Jeff will show you how to apply digital technology and:
- Deepen intimacy and meaningful interaction with students in growing classrooms
- Create local and global impact in ways that connect students with real people
- Engage students in an honestly new, productive way using fun curricula and projects
- Monitor learning progress in real-time
- Increase student-to-student interaction, idea sharing and learning
- Prove that “social media” is a valuable teaching tool that extends beyond virtual realms
All of Jeff's presentations are customized for YOUR specific industry, audience level, and desired length of program.
- Keynote Speech (up to 90 minutes) $9,900
- Half-day Program (up to 4 hours) $12,700
- Full or multi-day Workshops (up to 8 hours) please call
- Per Jeff's standard Agreement, 1/3 of Speaking Fee is needed to secure date
Please note that travel fees are additional. Multiple engagements will be given a reduced fee consideration. Speakers Bureaus also receive appropriate commissions for booking Jeff.
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