Jeff Molander’s Social Media Topics
Social Profits: How to Choose a Social Media / Marketing Agency
Prioritizing Social Media for the CEO, CFO
Marketers are Publishers:
Using Content Strategies to Drive Results
Social Profits:
How to Choose a Social Media / Marketing Agency
Most organizations use social media to achieve quantitative mediocrity — followers, clicks, friends. You want to use it to create qualitative results — sales, leads or subscribers. Learn how to cut through the buzzwords, hype and bologna that a majority of “experts” routinely dish buyers of social media services. Jeff reveals the questions to ask experts that yield answers indicating an alignment (or mis-alignment) with your strategic interests. Using a decision-making technique focusing on tangible business outcomes, you’ll first understand IF social technology has use within your business and, if so, how to make profit-focused investments. Learn how to identify all the “red warning flags” of social media “experts” who often offer “research” that justifies wasteful, aimless social marketing programs.
You’ll learn how to:
- Create sales and leads — not just Twitter Tweets and Facebook friends
- Ask questions that “weed out” inappropriate agencies/specialists who’s interests don’t align with yours
- Select employees, agencies and social strategies that deliver qualitative business outcomes
- Prove social media’s value by connecting it to the sales funnel
Prioritizing Social Media for the CEO, CFO
Social media is so important that it will change 
everything, so broad that it includes anything and so profound that nothing can measure it. Sound familiar? Learn how to cut through the flash-in-the-pan social-bologna and boldly ask WHY first. Using Jeff’s proven technique, you’ll first understand IF social technology has use within your business and, if so, how to make smart investments — focused on real, tangible outcomes/deliverables not nebulous “engagement.” You will…
- Create sales and leads — not just Twitter Tweets and Facebook friends
- Understand if there’s opportunity specific to your objectives
- Decrease reliance on advertising to acquire customers
- Prove social media’s value by connecting it to the sales funnel
- Retain, satisfy & up-sell more customers by discovering hidden motivators
Marketers are Publishers:
Using Content to Drive Sales and Leads
Breakaway marketers are experiential shepherds – not broadcasters of what customers should want but translators of their evolving needs. They’re becoming publishers of compelling content that rapidly spreads across the social Web, nurtures leads and induces specific customer behaviors. Jeff challenges your audience to see the qualitative business opportunities presented by the Web in a bold, new way – one that produces meaningful outcomes. More leads, sales and subscriptions — not just Tweets and Friends. Attendees will leave eager and able to implement new ideas – energized by a fresh, new perspective on improving digital marketing’s contribution to the bottom line.
Learn How to:
- Drive sales and leads using content to capture latent digital demand
- Decrease reliance on advertising to acquire customers
- Retain, satisfy & up-sell more customers by discovering hidden motivators
- Sell more, more often — break the grips of seasonality and sell year-round
- Prove social media’s value by connecting it to the sales funnel
Find Answers to Questions Like:
- How many blog posts are needed to make the exercise effective?
- How much effort must be invested in Facebook to see a return?
- How will I know if video content is producing desired results?
- How much Twitter ‘engagement’ is needed to realize positive effect?
- How can I achieve harmony with critics, constituent groups and enthusiasts?
All of Jeff's presentations are customized for YOUR specific industry, audience level, and desired length of program.
- Keynote Speech (up to 90 minutes) $9,900
- Half-day Program (up to 4 hours) $12,700
- Full or multi-day Workshops (up to 8 hours) please call
- Per Jeff's standard Agreement, 1/3 of Speaking Fee is needed to secure date
Please note that travel fees are additional. Multiple engagements will be given a reduced fee consideration. Speakers Bureaus also receive appropriate commissions for booking Jeff.
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