Foursquare: Enterprise Challenges & Opportunities (presentation included)

30 Jul 2010, 5:21 pm
A few weeks back our CTO Dave Carter released two eBooks on the State of Foursquare and the Top 10 Ways Enterprise Marketers can Leverage Foursquare.  If you haven't had a chance to view them yet, check them out, they are both great reads.  During that same time Awareness released Foursquare Perspectives, a free tool that allows marketers to research announced new functionality that provide brands with valuable and useful insights about how Fou. […]

Google: the search party ain't over

30 Jul 2010, 10:18 am
Are Google's best days behind it? The company may be one of the most recognized brands on the internet, and one of the most important technology companies in the world, but Google isn't quite growing like a weed anymore. That gives analysts and pundits plenty of ammunition to ask whether Google's future is less bright than its past. Fortune is the latest publication to promote the notion that "the search party is over" for the Mountain View sear. […]

General Mills' Blogger Relations Program Follows the Golden Rule

29 Jul 2010, 8:03 pm
Ever heard of hungry-girl.com? If you aren't in the food business, you probably haven't. But if your audience is female, weight conscious consumers, then blogger Lisa Lillien is your Oprah.   At least that's how General Mills sees it. The world's sixth largest food company, whose brands include Wheaties and Green Giant vegetables, has even let hungry-girl.com announce two of its products, according to public relations manager David Witt. Lillien. […]

Facebook wants to help you answer your questions

29 Jul 2010, 2:54 pm
Have a pressing question? Need an answer? Chances are you'll turn to your friends and family, but doing so isn't always easy. Time and distance often separate us from the people we know, and sometimes a second or third opinion is needed.So what's the solution? If the company has its way, the answer to that question is Facebook. Yesterday, the world's largest social network announced that its much-anticipated product, Facebook Questions, has enter. […]

Death to 'social media' and seven other crazy ideas

29 Jul 2010, 12:21 pm
I keep meaning to contribute more to this (our) blog. Perhaps Twitter has made a full blog article feel too daunting. And yet 140 characters doesn’t give enough room to properly vent a view. So I’m experimenting with a format somewhere between a blog and a tweet (a bleet - cue goat image) to catch up with various things I’ve been meaning to write about recently.  Let me know your thoughts on my thoughts and perhaps I can expand on any blee. […]

Social media scammers: be careful who you hire

29 Jul 2010, 10:17 am
We all know about social media 'gurus': the hired guns with thin track records who claim that they know all of the secrets to social media success and can boost your business on Facebook and Twitter for a sum.In most cases, the social media 'guru' is thought of as an opportunistic type who overpromises and underdelivers. But a friend in the United States who works as a strategic marketing consultant relayed a story to me that hints there may be s. […]

Three ways to increase your online touchpoints

29 Jul 2010, 9:27 am
As audiences become increasingly sophisticated across all demographics, the likelihood is that your customers will make more targeted and strategic purchases. In the past emotional factors and visibility held sway when it came to dictating customer habits. If a product was featured in a TV ad, then customers would generally either call in or visit their local store branch to purchase. These days it’s far more likely they’ll get online and hit. […]

Disney bets big on social gaming

28 Jul 2010, 2:19 pm
Thanks to the rise of massive social networks, namely Facebook, and a multi-billion dollar virtual currency market, social gaming has become one of the hottest spaces on the consumer internet.But there's another reason social gaming is so hot: it is putting the 'casual' back into the concept of 'casual gaming'. Through social games like Farmville and Mafia Wars, millions upon millions of non-gamers have become gamers. In the process, social games. […]

Pay with a Tweet: Making money from Twitter the old fashioned way?

28 Jul 2010, 9:51 am
While Twitter has consistently struggled to make a monetisation strategy stick, third party developers may have hit on a solution: haggling. With paid tweets and trending topics, Twitter has flirted with the idea that buzz can be charged for, but not as directly as a new system devised by NYC marketers Christian Behrendt and Leif Abraham. Clearly, the pair clearly saw no revenue in Twitter, so have instead directly targeted the tweet itself. Thei. […]

We don’t need no tweeting badges

27 Jul 2010, 11:40 am
Over on Foursquare and Gowalla, badges are all the rage. Checked in to your office bathroom more than five times? You’ve unlocked the dysentery badge! On other networks however, these tiny icons seems a little superfluous. Logged in to Facebook 1000 times...so have all your friends... Still, this hasn’t deterred the founders of the roguishly named Twadges from setting up a similar service for Twitter, awarding tweeters for frequency, follower. […]

You won't pay for Twitter. So why should advertisers?

27 Jul 2010, 10:20 am
It's no secret that social media and a subscription business model doesn't exactly go hand and hand. There's a reason that the world's most popular social media websites are free to use. But just how difficult would it be for a company like Twitter to charge its users? According to the 2010 USC Annenberg Digital Future Study (PDF), zero percent of users polled indicated that they'd be willing to pay for Twitter. That makes finding a way for new. […]

Q&A: Microsoft Advertising's Mel Carson on building communities

27 Jul 2010, 9:51 am
Mel Carson is well known across the digital industry as Microsoft Advertising’s Community Manager, although he also takes on dozens of related responsibilities. Following his five-year tenancy with the technology giant, Econsultancy caught up with him to discuss the ins and outs of successfully setting up and running an online community, the real costs involved and the resources needed. He’s also generously offered to buy all of our readers. […]

How Do Enterprise Marketers Keep Up with Facebook?

26 Jul 2010, 8:35 pm
Is your enterprise organization just getting started with Facebook or are you knee deep and just trying to keep up with all the changes? If you answered "yes," then this webinar is for you!   Join us on Wednesday, July 28th at 2pm ET for "How Enterprise Marketers are Keeping up with Facebook: Understanding the Latest from the Web's Most Powerful Platform" presented by Facebook expert and author, Cappy Popp of ThoughtLabs. During the webinar, Cap. […]

Three steps to social media win

26 Jul 2010, 9:50 am
So, you’ve set up a Facebook page, you have a fully automated Twitter account, and your LinkedIn profile is a shining example of professional wonderment for all to behold. You’ve formulated a strategy and set up tools and processes, and you’re proudly showing off your amazing product with a variety of exciting and innovative campaigns. Not all social media campaigns will be successful, and the hardest part of any campaign is actual engageme. […]

Does newspaper advertising beat social media?

26 Jul 2010, 9:04 am
Newspapers? Dying? Social media? Rising. That's the conventional wisdom, at least, and marketers seem to be buying into it. While spending on social media marketing is still relatively small, it's increasing rapidly. At the same time, anyone selling newspaper ads has probably given some thought to a new profession. But is the conventional wisdom wrong, either wholly or partially? Should marketers be less upbeat about social media marketing, and m. […]