JeffMolander.com

Social Media Experts Agree: No Marketing Allowed

by Jeff Molander

Social media experts like Wikipedia's Jimmy Wales and Converseon's Rob Key agree: Marketing, as we have known it, isn't much welcome within the realm of social media. That blatant come-on simply doesn't work -- nor belong. Similar sentiment was expressed this week by Autodesk's Beverly Debolski in an ...

How to Optimize Web Sites for Universal Search

by Jeff Molander

Lee Odden submits a great primer on how businesses can and should be leveraging what is widely known as the "Universal Search" movement. Yes, movement. Ask.com calls it 3D, ...

Web Retailers Won’t Hold Credit Card Data in Future

by Jeff Molander

Google (GOOG), the National Retail Federation and Canada's Privacy Commissioner (just to name a few) all seemingly agree -- Web retailers/merchants should not hold customer credit card numbers. Why? They don' t need to and when they do ...

This Week in e-Tail: October 8, 2007

by Jeff Molander

Search Marketing Search Engines Continue to Re-Invent Search via 'Universal' Concept This time it's Yahoo launching a revamped search engine last week as they try to gain ground on Google. What's new? Like Google's ...

Will a Site Drop Out of Search Engines if Not Paying for SEO?

by Jeff Molander

One of Jill Whalen's readers asks a common question and, in giving the correct answer, Ms. Whalen points out how the professional SEO community frequently mis-informs marketers interested in optimizing Web pages -- search engine optimization (SEO). ...

This Week in e-Tail: October 1, 2007

by Jeff Molander

Social Media Success Story: Ice.com's YouTube.com Social Media Internet Retailer asks, "Does participating in social networking sites translate into ROI for online retailers?" and Pinny Gniwisch answers: ...

This Week in e-Tail: September 24, 2007

by Jeff Molander

Performance Marketing Shopping.com Responds to Advertisers' Demands Shopping comparison engine, Shopping.com, is first among the major engines to share useful performance data and optimization tools with advertisers and agencies including: SKU-level bidding: allowing advertisers to get specific on highly-trafficked products ...

Innovations in Web Selling: PopShops and Shopster

by Jeff Molander

What's the latest trend in the area of building an online business that "sells stuff?" Find out in this short interview with Angel Djambazov, Director of Marketing at "Affiliate 2.0" innovator PopShops.com (left) and Peter Koizumi of drop-ship e-commerce innovator ...

Guide to Recruiting Web Affiliates

by Jeff Molander

How should a retail marketer approach recruiting affiliates? I've spent over ten years gathering up industry best practices. This short white paper explains how. ...

Top Brands Discuss Affiliate Strategies:
Incremental Sales

by Jeff Molander

It's finally official and word is out on the street... not just behind closed doors. Retailers engaged in Web affiliate programs are not settling for less when it comes to their insatiable desires: ...