The Ironic Future of Affiliate Marketing: MLM (Part I)
by Jeff Molander
The following is part of a MULTI-PART SERIES (see Part II here). Where is online affiliate marketing (a la Linkshare, Commission Junction, etc.) heading? Ironically, forces with social media are driving it toward its roots -- multi-level-marketing (MLM). Indeed, roots. You'll recall, ...Why Marketers Fail at Web Analytics (and what to do about it)
by Jeff Molander
Web marketers are failing to leverage this thing called "Web analytics." Heck, marketers aren't even sure WHY they use tools like Omniture, WebTrends, FireClick, Google Analytics and such. Some track "conversion to sale" but there is so much more work to be done when trying to ...“Should I Buy (Outsource) or Build Search Marketing?”
by Jeff Molander
Sara Holoubek hits it out-of-the-park with a bold piece that helps Web marketing executives decide on either owning search or leaning on outside experts to get the job done.
Ms. Holoubek provides step by step guidance ...
How to Net Incremental Sales Using Affiliate Marketing Efficiency
by Jeff Molander
Just when you thought it was impossible to balance healthy doses of affiliate-generated sales while maximizing incremental revenue and avoiding cannibalization of search campaigns along comes an Angel... Angel Djambazov, 2006's Affiliate Manager of the Year and marketing chief over ...
Social Media Experts Agree: No Marketing Allowed
by Jeff Molander
Social media experts like Wikipedia's Jimmy Wales and Converseon's Rob Key agree: Marketing, as we have known it, isn't much welcome within the realm of social media. That blatant come-on simply doesn't work -- nor belong. Similar sentiment was expressed this week by Autodesk's Beverly Debolski in an ...How to Optimize Web Sites for Universal Search
by Jeff Molander
Lee Odden submits a great primer on how businesses can and should be leveraging what is widely known as the "Universal Search" movement. Yes, movement. Ask.com calls it 3D, ...
Web Retailers Won’t Hold Credit Card Data in Future
by Jeff Molander
Google (GOOG), the National Retail Federation and Canada's Privacy Commissioner (just to name a few) all seemingly agree -- Web retailers/merchants should not hold customer credit card numbers. Why? They don' t need to and when they do ...This Week in e-Tail: October 8, 2007
by Jeff Molander
Search Marketing
Search Engines Continue to Re-Invent Search via 'Universal' Concept
This time it's Yahoo launching a revamped search engine last week as they try to gain ground on Google. What's new? Like Google's ...
Will a Site Drop Out of Search Engines if Not Paying for SEO?
by Jeff Molander
One of Jill Whalen's readers asks a common question and, in giving the correct answer, Ms. Whalen points out how the professional SEO community frequently mis-informs marketers interested in optimizing Web pages -- search engine optimization (SEO). ...
This Week in e-Tail: October 1, 2007
by Jeff Molander
Social Media
Success Story: Ice.com's YouTube.com Social Media
Internet Retailer asks, "Does participating in social networking sites translate into ROI for online retailers?" and Pinny Gniwisch answers: ...
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