Should You Invest in Social Marketing & Media?
by Jeff Molander
How can marketers go about assessing social media/marketing and the potential opportunities it holds? I tackle this question in this month's E-Commerce Link (Target Marketing Magazine). Busy e-commerce executives want ...
How to Balance Search and Affiliate Marketing Strategies
by Jeff Molander
DMA Virtual Seminars Presents... Integrating Search and Affiliate Strategies to Maximize ROI March 25, 2008 1:00 – 2:00 PM ET Location: Online
As search marketing rapidly evolves, marketers suddenly find themselves competing head-on with their own cost-per-acquisition (CPA) affiliates. Marketers struggle to maximize incremental ...
Where’s Jeff?
by Jeff Molander
I'm excited to report my participation in a handful of conferences over the next few months and hope to see many of you at them (see list below). More will be released here on the Speaking page as I book my ...
Best Practices In Affiliate Marketing Teleconference: PART ONE
by Jeff Molander
Today, it's called the 'Paying for Performance Teleconference' call but it's been around for a while. This 'retailer only' discussion group is generously sponsored by Vintage Tub & Bath. It's rare that such groups allow such a glimpse inside closed discussions but they did allow me, once, to ...How eMail ROI Becomes Over-Stated
by Jeff Molander
Email is great... but the cost is not free... and the true sales are typically a fraction of what people report them to be. I recently had conversation with Alan Rimm-Kaufman of search marketing firm, Rimm-Kaufman Group, who made a remarkably bold statement: Return on investment (ROI) ...The Benefits of Pay Per Click and Affiliate Marketing Audits
by Jeff Molander
Have you checked the health of your online pay-per-click advertising or affiliate marketing program lately? Why should you? It could save you a lot of money and headaches. Both tried-and-true Web marketing strategies are coming under increasing scrutiny as savvy marketers begin to do pay more attention to ...The Ironic Future of Affiliate Marketing: MLM (Part II)
by Jeff Molander
Can marketers practice "social marketing" in a responsible manner within realms like Facebook, Myspace, LinkedIn et al? As discussed in Part I, Jay Weintraub says yes... BUT. Amway's vote is in and it says "yes!" (Fanista.com). After wiping ...Affiliate Marketing Case Study: OnlineShoes.com
by Jeff Molander
In this piece at Target Marketing Magazine I uncover how Web marketers and ...
What’s Behind buy.at’s Affiliate Marketing Globalization Strategy?
by Jeff Molander
You've got to ask yourself, do Valueclick (VCLK), Linkshare, DoubleClickPerformics, Think Partnership's (THK) Kowabunga, Digital River's (DRIV) OneNetwork and Shareasale have anything to worry about when buy.at (operated by Perfiliate Technologies Ltd) launches its U.S. operation, sets up shop on Wall Street and ...
This Week in Digital Marketing & Media
by Jeff Molander
Amazon's Kindle Bypasses Affiliates and Then Some Andy Beard asks if Amazon is looking to bypass its affiliates with its new Kindle eBook reader. Sure seems that way and affiliates aren't the only ones being bypassed! Wireless, digital downloads of books are made possible by Amazon Whispernet, a proprietary ...-
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