JeffMolander.com

How eMail ROI Becomes Over-Stated

by Jeff Molander

Email is great... but the cost is not free... and the true sales are typically a fraction of what people report them to be. I recently had conversation with Alan Rimm-Kaufman of search marketing firm, Rimm-Kaufman Group, who made a remarkably bold statement: Return on investment (ROI) ...

The Benefits of Pay Per Click and Affiliate Marketing Audits

by Jeff Molander

Have you checked the health of your online pay-per-click advertising or affiliate marketing program lately? Why should you? It could save you a lot of money and headaches. Both tried-and-true Web marketing strategies are coming under increasing scrutiny as savvy marketers begin to do pay more attention to ...

The Ironic Future of Affiliate Marketing: MLM (Part II)

by Jeff Molander

Can marketers practice "social marketing" in a responsible manner within realms like Facebook, Myspace, LinkedIn et al? As discussed in Part I, Jay Weintraub says yes... BUT. Amway's vote is in and it says "yes!" (Fanista.com). After wiping ...

Affiliate Marketing Case Study: OnlineShoes.com

by Jeff Molander

In this piece at Target Marketing Magazine I uncover how Web marketers and ...

What’s Behind buy.at’s Affiliate Marketing Globalization Strategy?

by Jeff Molander

You've got to ask yourself, do Valueclick (VCLK), Linkshare, DoubleClickPerformics, Think Partnership's (THK) Kowabunga, Digital River's (DRIV) OneNetwork and Shareasale have anything to worry about when buy.at (operated by Perfiliate Technologies Ltd) launches its U.S. operation, sets up shop on Wall Street and ...

This Week in Digital Marketing & Media

by Jeff Molander

Amazon's Kindle Bypasses Affiliates and Then Some Andy Beard asks if Amazon is looking to bypass its affiliates with its new Kindle eBook reader. Sure seems that way and affiliates aren't the only ones being bypassed! Wireless, digital downloads of books are made possible by Amazon Whispernet, a proprietary ...

The Ironic Future of Affiliate Marketing: MLM (Part I)

by Jeff Molander

The following is part of a MULTI-PART SERIES (see Part II here). Where is online affiliate marketing (a la Linkshare, Commission Junction, etc.) heading? Ironically, forces with social media are driving it toward its roots -- multi-level-marketing (MLM). Indeed, roots. You'll recall, ...

Why Marketers Fail at Web Analytics (and what to do about it)

by Jeff Molander

Web marketers are failing to leverage this thing called "Web analytics." Heck, marketers aren't even sure WHY they use tools like Omniture, WebTrends, FireClick, Google Analytics and such. Some track "conversion to sale" but there is so much more work to be done when trying to ...

“Should I Buy (Outsource) or Build Search Marketing?”

by Jeff Molander

Sara Holoubek hits it out-of-the-park with a bold piece that helps Web marketing executives decide on either owning search or leaning on outside experts to get the job done. Ms. Holoubek provides step by step guidance ...

How to Net Incremental Sales Using Affiliate Marketing Efficiency

by Jeff Molander

Just when you thought it was impossible to balance healthy doses of affiliate-generated sales while maximizing incremental revenue and avoiding cannibalization of search campaigns along comes an Angel... Angel Djambazov, 2006's Affiliate Manager of the Year and marketing chief over ...