JeffMolander.com

Experiment with Social Media Fire (without getting burned)

by Jeff Molander

Back in March, I discussed how experiential marketing is changing the game for Web marketers of all colors. Now that we've spent time understanding how and why marketers can make the decision to experiment with social media/marketing ...

Using Experience to Capture ‘Social’ Web Shoppers

by Jeff Molander

Attention Web Marketers: Intercepting customers during buying processes is no longer enough!

Fundamental elements of the customer/marketer relationship are changing. The Web is inherently interactive and, yes, increasingly social. How customers interact ...

Customer Acquisition on the Social Web

by Jeff Molander

Selling on the web is quickly becoming less about marketers' supply meeting up with customers' demand, and more about customers themselves actively bringing their demand toward supply. In fact, they're creating supply in many cases. ...

New Professional Education Resources for Web Marketers

by Jeff Molander

Vintage Tub & Bath, GoToWebinar and I are hosting the May 2008 Paying for Performance Webinar next week! "Professional Education A Go-Go: New Resources, Certifications and Conferences You Should Know About" Move over MarketingSherpa because here comes MarketMotive and HowCast. Come ...

Should Marketers Use Multiple Affiliate Networks?

by Jeff Molander

"To Be In Multiple Networks or Not to Be -- That Is The Question" Should you be involved with multiple affiliate networks? Why or why not? If so, how does that work technically -- from a tracking, reporting and ...

Social Marketing “Acquisition 2.0″ Webinar Panelists Announced

by Jeff Molander

I'm beyond excited to reveal our expert panel for next week's Vintage Tub & Bath Paying for Performance "retailer only" Webinar. Please welcome to the program... Brian Clark Founder, GMD Studios He's the country's most renowned, accomplished behind-the-scenes genius in the social/consumer empowerment/word-of-mouth/alternative reality games/brand immersion ...

How to Acquire Customers On The Social Web

by Jeff Molander

What's next for customer acquisition and affiliate marketing? The social, experiential Web. But what exactly is the social Web and how can you use it to your advantage? Should you use social marketing tactics or "empower customers?" If so, how can you decide if, ...

Should You Invest in Social Marketing & Media?

by Jeff Molander

How can marketers go about assessing social media/marketing and the potential opportunities it holds? I tackle this question in this month's E-Commerce Link (Target Marketing Magazine). Busy e-commerce executives want ...

How to Balance Search and Affiliate Marketing Strategies

by Jeff Molander

DMA Virtual Seminars Presents... Integrating Search and Affiliate Strategies to Maximize ROI March 25, 2008 1:00 – 2:00 PM ET Location: Online As search marketing rapidly evolves, marketers suddenly find themselves competing head-on with their own cost-per-acquisition (CPA) affiliates. Marketers struggle to maximize incremental ...

Where’s Jeff?

by Jeff Molander

I'm excited to report my participation in a handful of conferences over the next few months and hope to see many of you at them (see list below). More will be released here on the Speaking page as I book my ...