JeffMolander.com

Best Practices in Consumer Empowerment

by Jeff Molander

The Web is all about interaction... and interaction forces experience. More than anything else customers are experiencing through their interactivity. Will their experience be fun, frustrating or confusing? As a marketer, the answer is up to you. Here's how another company is using video to create experiential marketing that results in customer acquisition and retention. It's a great example of a best practice in social marketing or what's being called "consumer empowerment."

Consumer Empowerment: Social Marketing’s Secret ‘Success Sauce’

by Jeff Molander

Jeff Jarvis of Buzzmachine.com agrees. The sense of empowerment that consumers receive when participating in a "crowdsourcing" model feeds on what marketers should be taking notice of (and applying!). Let's look at how one big company does this: Progressive auto insurance. Watch the video above for this and more examples of how pioneering marketers are taking charge by giving customers unrestricted control over CHOICE -- creating powerful bonds that drive brand loyalty.

Web 2.0 Mindset: Let Supply Find & Create Demand

by Jeff Molander

The key to success in today's digital, multichannel shopping world is a bold, new mindset. This foundation is rooted in new, non-traditional concepts. In fact, some say these concepts are NOT ...

Experiment with Social Media Fire (without getting burned)

by Jeff Molander

Back in March, I discussed how experiential marketing is changing the game for Web marketers of all colors. Now that we've spent time understanding how and why marketers can make the decision to experiment with social media/marketing ...

Using Experience to Capture ‘Social’ Web Shoppers

by Jeff Molander

Attention Web Marketers: Intercepting customers during buying processes is no longer enough!

Fundamental elements of the customer/marketer relationship are changing. The Web is inherently interactive and, yes, increasingly social. How customers interact ...

Customer Acquisition on the Social Web

by Jeff Molander

Selling on the web is quickly becoming less about marketers' supply meeting up with customers' demand, and more about customers themselves actively bringing their demand toward supply. In fact, they're creating supply in many cases. ...

New Professional Education Resources for Web Marketers

by Jeff Molander

Vintage Tub & Bath, GoToWebinar and I are hosting the May 2008 Paying for Performance Webinar next week! "Professional Education A Go-Go: New Resources, Certifications and Conferences You Should Know About" Move over MarketingSherpa because here comes MarketMotive and HowCast. Come ...

Should Marketers Use Multiple Affiliate Networks?

by Jeff Molander

"To Be In Multiple Networks or Not to Be -- That Is The Question" Should you be involved with multiple affiliate networks? Why or why not? If so, how does that work technically -- from a tracking, reporting and ...

Social Marketing “Acquisition 2.0″ Webinar Panelists Announced

by Jeff Molander

I'm beyond excited to reveal our expert panel for next week's Vintage Tub & Bath Paying for Performance "retailer only" Webinar. Please welcome to the program... Brian Clark Founder, GMD Studios He's the country's most renowned, accomplished behind-the-scenes genius in the social/consumer empowerment/word-of-mouth/alternative reality games/brand immersion ...

How to Acquire Customers On The Social Web

by Jeff Molander

What's next for customer acquisition and affiliate marketing? The social, experiential Web. But what exactly is the social Web and how can you use it to your advantage?

Should you use social marketing tactics or "empower customers?" If so, how can you

...