JeffMolander.com

Twitter: With What Purpose?

by Jeff Molander

Think about it: Despite the popularity of social media, the world remains remarkably unknowable.  Extracting value from tools like Twitter requires people to use them in ways that their creators don't encourage!

Hard Core Soft Selling with Rok Hrastnik

by Jeff Molander

Here's a guy who's hard core when it comes to soft selling.

Affiliate Marketing: Where’s the Value?

by Jeff Molander

"I think there's going to be a revolution this year," says Tim Ash, landing page optmization expert, CEO of SiteTuners and Author of "Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions." Web retailers continue to leverage affiliate Web sites as they try to create additional distribution.  Tim says affiliate networks will now be expected to provide more value to the equation.  Hmm.

What RSS is & Why You Should Care

by Jeff Molander

RSS is a means to transport information across the Web -- just like how HTTP works with browsers to publish and receive HTML pages. It's important to marketers because it can be used to cut costs, increase content-based transactions that lead to purchase, deliver ANY kind of content reliably, enhance search engine optimization and conduct market research.

Affiliate Marketing: What’s Working, What Isn’t?

by Jeff Molander

I recently assembled and moderated 2 panels of experts to answer this question -- including my trusty side-kick-always-there-to-tell-me-I'm-not-necessarily-right-colleague, Lee Gientke.  Each panel had a wide range of experienced pros and I was able to capture a bit from OrangeSoda.com's Gientke (who has always moonlighted as an affiliate throughtout his long career).

Customer Acquisition Using Social Marketing & Consumer Empowerment

by Jeff Molander

This presentation was given to the Business Networking Chicago IT S.I.G on June 16, 2008.

Best Practices in Consumer Empowerment

by Jeff Molander

The Web is all about interaction... and interaction forces experience. More than anything else customers are experiencing through their interactivity. Will their experience be fun, frustrating or confusing? As a marketer, the answer is up to you. Here's how another company is using video to create experiential marketing that results in customer acquisition and retention. It's a great example of a best practice in social marketing or what's being called "consumer empowerment."

Consumer Empowerment: Social Marketing’s Secret ‘Success Sauce’

by Jeff Molander

Jeff Jarvis of Buzzmachine.com agrees. The sense of empowerment that consumers receive when participating in a "crowdsourcing" model feeds on what marketers should be taking notice of (and applying!). Let's look at how one big company does this: Progressive auto insurance. Watch the video above for this and more examples of how pioneering marketers are taking charge by giving customers unrestricted control over CHOICE -- creating powerful bonds that drive brand loyalty.

Web 2.0 Mindset: Let Supply Find & Create Demand

by Jeff Molander

The key to success in today's digital, multichannel shopping world is a bold, new mindset. This foundation is rooted in new, non-traditional concepts. In fact, some say these concepts are NOT ...

Experiment with Social Media Fire (without getting burned)

by Jeff Molander

Back in March, I discussed how experiential marketing is changing the game for Web marketers of all colors. Now that we've spent time understanding how and why marketers can make the decision to experiment with social media/marketing ...