JeffMolander.com

Shopping Comparison: Working Profitably with a Necessary Evil

by Jeff Molander

Comparison shopping is a "necessary evil" for retailers. Now... with that as our backdrop Brian Smith gives you the straight dope on how to improve results from comparison shopping engines though "data feed optimization."  Think of Web site SEO for your product data feeds. Brian is founder of Simplefeed and a leading comparison search analyst (www.comparisonengines.com).  He provides his candid advice on how retailers can drive more sales at reduced cost and simplify otherwise complex processes.

Web Marketing Mentors Score D-

by Jeff Molander

Are you hiring Internet business advisors or data reporters?  Most small businesses are hiring all the wrong help when it comes to Web marketing experts and agencies.   Small business blogger Ed Rivis found that most Web marketing mentors (people hired to help steer Web marketing and e-commerce) were either in-effective or DAMAGED their client's business...

Can You Align Your Interest with Google’s?

by Jeff Molander

Have you ever questioned the alignment of your Web advertising interests with that of Google's?  Have you ever found yourself yearning for a "better feel for" the tangible value being provided?  Ever feel like you're paying Google protection money -- buying PPC ads in return for protecting your natural search results?  You're not alone.  I often run into people who do -- from small business owners on up to larger brands.  Here are their stories and how you can take first steps toward uncovering the value of your Web ads -- or lack thereof.

How to Balance eCommerce Biz and Family Life: Lisa Papageras

by Jeff Molander

If you've ever wanted to meet a self-made, behind-the-scenes e-commerce superstar here's your chance. Watch this interview with my good friend, Lisa Papageras of Universal Screen Arts and you'll discover how to build a multi-channel ecommerce business from the ground up -- without losing your health & happiness.  Learn how this one (Super) woman quietly built and manages a remarkably profitable, integrated family of Web sites all while keeping her sanity, managing her family life and zooming her career.

Twitter: With What Purpose?

by Jeff Molander

Think about it: Despite the popularity of social media, the world remains remarkably unknowable.  Extracting value from tools like Twitter requires people to use them in ways that their creators don't encourage!

Hard Core Soft Selling with Rok Hrastnik

by Jeff Molander

Here's a guy who's hard core when it comes to soft selling.

Affiliate Marketing: Where’s the Value?

by Jeff Molander

"I think there's going to be a revolution this year," says Tim Ash, landing page optmization expert, CEO of SiteTuners and Author of "Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions." Web retailers continue to leverage affiliate Web sites as they try to create additional distribution.  Tim says affiliate networks will now be expected to provide more value to the equation.  Hmm.

What RSS is & Why You Should Care

by Jeff Molander

RSS is a means to transport information across the Web -- just like how HTTP works with browsers to publish and receive HTML pages. It's important to marketers because it can be used to cut costs, increase content-based transactions that lead to purchase, deliver ANY kind of content reliably, enhance search engine optimization and conduct market research.

Affiliate Marketing: What’s Working, What Isn’t?

by Jeff Molander

I recently assembled and moderated 2 panels of experts to answer this question -- including my trusty side-kick-always-there-to-tell-me-I'm-not-necessarily-right-colleague, Lee Gientke.  Each panel had a wide range of experienced pros and I was able to capture a bit from OrangeSoda.com's Gientke (who has always moonlighted as an affiliate throughtout his long career).

Customer Acquisition Using Social Marketing & Consumer Empowerment

by Jeff Molander

This presentation was given to the Business Networking Chicago IT S.I.G on June 16, 2008.