Time to read: 1 minute. The social media and mobile opportunity for financial services organizations (especially banks) extends beyond account access, bill pay, transfers and the like. Here it is in a breath:
Discovering customers’ evolving needs, nurturing leads, capturing new business and increasing loyalty.
Today’s customers are re-active. Many times acting out of fear. And when they need financial help they expect free, value-added services… to aid in making complex decisions.
My new white paper helps financial services companies to create tangible results with social and emerging mobile media.
Banks and insurance companies you will learn how reach beyond coercing customers to prefer their brand. They’ll learn how leading pioneers are producing tangible demand with digital. Leads, referrals and increased share-of-wallet. They’re doing it using three success principles:
- Creating utility: Finding ways to integrate with the everyday lives of customers simply and relevantly.
- Publishing: Offering meaningful, valuable tools and information that prompt desired actions.
- Exchanging qualitative value: Defining success as being mutually beneficial in qualitative terms
Many of us want to help customers make better decisions by becoming the source of trusted, useful information. But how can you use content marketing on blogs and mobile applications actually produce leads. Reliably.
Download this paper today and find out. Good luck!