by Jeff Molander
Time to view: 90 seconds. The social media revolution is a lie. Yes, this new phase in marketing is exciting but successful social sellers know something most of us don’t: That social media marketing so over-hyped and so sensationalized that it is what prevents success—blocks us from actually selling with social media like Facebook, blogs and Twitter. Here’s what you can do to overcome this critical, strategic roadblock and make social media sell.
About the Author
Jeff Molander+ is the authority on making social media sell. He's a sought-after corporate trainer to small businesses and global corporations like Brazil's Petrobras. He's an accomplished entrepreneur, having co-founded what is today the Google Affiliate Network. Jeff also serves as adjunct digital marketing faculty at Loyola University’s school of business. His new book, Off The Hook Marketing: How to Make Social Media Sell for You, is first to offer businesses a clear, practical way to create leads and sales with technology platforms like Facebook, LinkedIn, YouTube and blogs.