White paper:
Social media & mobile in financial services
by Jeff Molander
Time to read: 1 minute. The social media and mobile opportunity for financial services organizations extends beyond account access, bill pay, transfers and the like. Here it is in a breath:
Discovering customers’ evolving needs, nurturing leads, capturing new business and increasing loyalty.
Today’s customers are re-active. Many times acting out of fear. And when they need financial help they expect free, value-added services… to aid in making complex decisions.
My new white paper helps financial services companies to create tangible results with social and emerging mobile media.
Banks and insurance companies you will learn how reach beyond coercing customers to prefer their brand. They’ll learn how leading pioneers are producing tangible demand with digital. Leads, referrals and increased share-of-wallet. They’re doing it using three success principles: Click to continue…
Improving social media outcomes:
Chase & Anchor Bank
by Jeff Molander
Time to read: 4 minutes. Who do consumers dis-trust or dislike more than bankers these days? Exactly. For most financial services companies social media is playing a failed role in changing this. Typical social campaigns are designed to yield marginal (if any) tangible value. They’re built to fail because banking decision-makers are investing in the tactics without placing them in context of desired business outcomes. Here’s how Chase failed and how it could have taken a different approach to achieve better outcomes for the bank and customer. Also, learn how Anchor Bank is using social media to do just that — by capturing qualitative information about the customer that banking services staff use to follow-up on. Click to continue…
Tags: Best content strategies, Better 'Social' Strategies, Improvement 101, Lead generation winners
USAA bank uses social media
to deliver meaningful, profitable outcomes
by Jeff Molander
Time to read 3 minutes. Time-stretched USAA customers already demonstrated a willingness to use desktop scanners to make deposits. So the bank decided to make what they’re already doing align with customers’ love-affair with mobile devices. The result: meaningful customer outcomes and profits using social media and mobile applications. USAA is one of today’s best examples of social media and mobile device use in banking. As part of my keynote speaking, I’m often illustrating how leaders like USAA are using utility to create meaningful outcomes. Read on for all the details. Click to continue…
Case study on Moosejaw:
Improving social media marketing outcomes
by Jeff Molander
Time to read: 7 minutes. Today, Abercrombie & Fitch announced flat Web and declining store sales. But they have well over 1,000,000 “followers and friends.” How can this be? And Moosejaw… they’re missing out on the ‘digital native social commerce’ action too. Here’s how to improve your social media marketing’s output. Read on and discover how to create tangible results with social media marketing. Click to continue…
How Adagio is beating Bigelow Tea
to the social media punch
by Jeff Molander
Time to read: 8 minutes. Bigelow and Adagio Teas are two competing “tea-commerce” brands. But Adagio is a clear category-leading online purveyor of tea. In this short article I’ll quickly give you the skinny on what they’re doing to sell more tea using a remarkable approach to Web marketing and social media. This ten-year old ‘pure’ Internet company is dominating its larger, older competitor. And they’re doing it without even taking phone calls from customers. Here’s their secret so you can follow their lead.
Tags: Best content strategies, Better 'Social' Strategies, Jeff's Faves, Retail Success Stories
Social media: creating improved outcomes
in medical practices
by Jeff Molander
Time to read: 4 minutes. Exceptionally successful doctors and medical professionals are applying social media tools to create more meaningful relationships with — and positive outcomes for — patients. Are you a pharmaceutical company looking to help physicians achieve these goals? A doctor? An adviser to medical practices? I’ll show you how to quickly plan and implement social media tools in ways that produce meaningful patient outcomes. Click to continue…
Hard Core Soft Selling with Rok Hrastnik
by Jeff Molander
Here’s a guy who’s hard core when it comes to soft selling. Click to continue…
What RSS is & Why You Should Care
by Jeff Molander
RSS is a means to transport information across the Web — just like how HTTP works with browsers to publish and receive HTML pages.
It’s important to marketers because it can be used to cut costs, increase content-based transactions that lead to purchase, deliver ANY kind of content reliably, enhance search engine optimization and conduct market research.
Customer Acquisition Using Social Marketing & Consumer Empowerment
by Jeff Molander
This presentation was given to the Business Networking Chicago IT S.I.G on June 16, 2008.
Best Practices in Consumer Empowerment
by Jeff Molander
The Web is all about interaction… and interaction forces experience. More than anything else customers are experiencing through their interactivity. Will their experience be fun, frustrating or confusing? As a marketer, the answer is up to you.
Here’s how another company is using video to create experiential marketing that results in customer acquisition and retention. It’s a great example of a best practice in social marketing or what’s being called “consumer empowerment.”
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