Case study on Moosejaw:
Improving social media marketing outcomes
by Jeff Molander
Time to read: 7 minutes. Today, Abercrombie & Fitch announced flat Web and declining store sales. But they have well over 1,000,000 “followers and friends.” How can this be? And Moosejaw… they’re missing out on the ‘digital native social commerce’ action too. Here’s how to discover if your brand is under-delivering using social media — and how to improve it. Click to continue…
How Adagio is beating Bigelow Tea
to the social media punch
by Jeff Molander
Time to read: 8 minutes. Bigelow and Adagio Teas are two competing “tea-commerce” brands. But Adagio is a clear category-leading online purveyor of tea. In this short article I’ll quickly give you the skinny on what they’re doing to sell more tea using a remarkable approach to Web marketing and social media. This ten-year old ‘pure’ Internet company is dominating its larger, older competitor. And they’re doing it without even taking phone calls from customers. Here’s their secret so you can follow their lead.
Tags: Best content strategies, Better 'Social' Strategies, Retail Success Stories
Social media: creating improved outcomes
in medical practices
by Jeff Molander
Time to read: 4 minutes. Exceptionally successful doctors and medical professionals are applying social media tools to create more meaningful relationships with — and positive outcomes for — patients. Are you a pharmaceutical company looking to help physicians achieve these goals? A doctor? An adviser to medical practices? I’ll show you how to quickly plan and implement social media tools in ways that produce meaningful patient outcomes. Click to continue…
Hard Core Soft Selling with Rok Hrastnik
by Jeff Molander
Here’s a guy who’s hard core when it comes to soft selling. Click to continue…
What RSS is & Why You Should Care
by Jeff Molander
RSS is a means to transport information across the Web — just like how HTTP works with browsers to publish and receive HTML pages.
It’s important to marketers because it can be used to cut costs, increase content-based transactions that lead to purchase, deliver ANY kind of content reliably, enhance search engine optimization and conduct market research.
Customer Acquisition Using Social Marketing & Consumer Empowerment
by Jeff Molander
This presentation was given to the Business Networking Chicago IT S.I.G on June 16, 2008.
Best Practices in Consumer Empowerment
by Jeff Molander
The Web is all about interaction… and interaction forces experience. More than anything else customers are experiencing through their interactivity. Will their experience be fun, frustrating or confusing? As a marketer, the answer is up to you.
Here’s how another company is using video to create experiential marketing that results in customer acquisition and retention. It’s a great example of a best practice in social marketing or what’s being called “consumer empowerment.”
Consumer Empowerment: Social Marketing’s Secret ‘Success Sauce’
by Jeff Molander
Jeff Jarvis of Buzzmachine.com agrees. The sense of empowerment that consumers receive when participating in a “crowdsourcing” model feeds on what marketers should be taking notice of (and applying!).
Let’s look at how one big company does this: Progressive auto insurance. Watch the video above for this and more examples of how pioneering marketers are taking charge by giving customers unrestricted control over CHOICE — creating powerful bonds that drive brand loyalty.
Tags: Best content strategies, Better 'Social' Strategies, Retail Success Stories
Web 2.0 Mindset: Let Supply Find & Create Demand
by Jeff Molander
The key to success in today’s digital, multichannel shopping world is a bold, new mindset. This foundation is rooted in new, non-traditional concepts. In fact, some say these concepts are NOT marketing at all.
Bottom line: This customer-centric framework is being forced by a hyper-connected, always-on interactive ecosystem. Success in this brave new world is about recognizing and ACTING on this shift.
And, yes, sooner or later you’ll need to get in the game at some level! Click the video to learn more.
Experiment with Social Media Fire (without getting burned)
by Jeff Molander
Back in March, I discussed how experiential marketing is changing the game for Web marketers of all colors. Now that we’ve spent time understanding how and why marketers can make the decision to experiment with social media/marketing campaigns I’m going further.
In the June edition of Target Marketing I uncover the low hanging fruit — what marketers can do TODAY to begin experimenting in social marketing. Interviewed were leading experts including Sam Decker of Bazaarvoice, Brian Clark of GMD Studios and “RSS for marketers” guru, Rok Hrastnik of Studio Moderna (Eastern Europe’s largest Direct TV retailer).
When I challenged him by suggesting that interruptive (traditional) advertising may be on its deathbed Mr. Hrastnik replied…
“I’m working in the most interruptive ad industry of them all. My idea of ‘cool’ marketing would be injecting the latest infomercial directly into the consumer’s vein.”
“Seriously … I can tell you that direct response TV advertising is not only alive but kicking, thriving more and more every month.”
I stand corrected!
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