Time to read: 3.5 minutes. Canadian sales professionals are confused and frustrated. Rightfully so. The Canadian Radio-television & Telcom Commission is not guiding sales forces clearly enough. Instead, focusing on marketers.
So, beware: The Canadian Anti-spam Legislation (CASL) does limit your ability to “cold email” prospects. Apparently! It’s truly unclear.
However, there seem to be 2 work-arounds for sellers. One in particular that is quite safe.
- Use LinkedIn InMail, where users have already given their consent to receive your message
- approach prospects with messages that ASK for permission to discuss “participation in a commercial activity.”
Preface: I’m not a lawyer and you should consider your lawyer’s advice. And the law truly is confusing from a sales person’s perspective. That said…