Linkedin profiles for sales pros: How to spark leads

linkedin profiles for sales

Time to read: 3.5 minutes. Tired of getting so few sales leads from your LinkedIn profile? I dare you to fire-up your browser. Compare your profile against the below checklist. Check-off each step as you implement these three, proven steps to making your profile spark response from buyers. The trick is to structure LinkedIn profiles for sales—use specific “trigger” words that convince buyers to take action. (become a lead)

Continue Reading…

How to write an effective InMail: 7 of my best templates

Time to read: 3 minutes. Frustrated with LinkedIn InMail prospecting? Emails going un-responded to? I recently discovered how to write an effective InMail. You know, messages that get response. I’ll share how to provoke potential buyers to reply—by writing in a specific way. This gives you a response and the chance to qualify them. Here’s the technique and a few templates to get more response.

Continue Reading…

LinkedIn InMail Best Practice: Don’t ask for the meeting


linkedin inmail best practices

Time to read: 3 minutes. Is your LinkedIn InMail response rate a problem? LinkedIn ‘gurus’ won’t tell you the LinkedIn InMail best practices you’re seeking. Because they don’t use LinkedIn to prospect themselves! Here is what I’ve learned along side my customers—a way to write effective LinkedIn InMail messages. Surprisingly the key is NOT asking for the appointment. Don’t swing for the wall.

Continue Reading…

How to Pick the Best Social Selling Training

social selling training

Time to read: 3 minutes. If social selling training is on your to-do list you’re not alone. Choosing the best social selling training for your organization can be daunting. In a world of “instant experts” investing in the wrong social selling trainer can be disastrous. Let’s understand the safest place to start. Follow these steps to make the best decision.

Answering essential questions

First, let’s glance at the below social selling training checklist. Then we’ll get into the details of each step.

1) What should the selection criteria be?
2) How much should the social selling training cost?
3) How do I find candidates?
4) What essential skills should the trainer teach?
5) How can I make sure this training is worth the money?

Want to get started on this entire process? Print-off this Social Selling Training Cheat Sheet PDF and I’ll walk you through it. (No registration needed)

Continue Reading…

LinkedIn Sales Navigator review: It’s worth it, but only if …

linkedin sales navigator review

Time to read: 3.5 minutes. LinkedIn Sales Navigator IS worth the money. But only if you have an effective, repeatable way to get buyers talking with you. Navigator and Premium buy you access. Nothing more. Here is a proven way to spark prospects’ curiosity PLUS get them asking for more details. Let’s quickly examine what I learned in my LinkedIn Sales Navigator review. 

Continue Reading…

Content Marketing Experts: Are they ‘dumbing things down’ at your expense?

content marketing experts

Simple products, simple services. They help us get things done. Simple words help sell them. I love simple. But many of today’s content marketing experts are simpletons who are evolving into charlatans. How can we know which content marketing experts to follow? Advancing your career or building your content marketing business means asking two, serious questions in 2014.

Continue Reading…

How to unknowingly sabotage your LinkedIn content strategy


Time to read: 3 minutes. Are you posting your blog articles in LinkedIn Groups? You may be doing more harm than good—subverting your own LinkedIn content strategy. All it takes is posting your latest blog in a LinkedIn Group. Poof. You’re labeled as a spammer by moderators, or (if you’re lucky) sent to LinkedIn purgatory—to the Promotions tab. Here’s how to avoid getting “SWAMMed” in LinkedIn Groups, unknowingly destroying your LinkedIn reputation.

Continue Reading…

How to avoid hiring the wrong social media sales consultant


social media sales consultant

Time to read: 3 minutes. Everyone is a social selling consultant. But how can you tell the real experts from the self-appointed gurus? Beware of misguided social selling consultants. They’ll make claims like, “frequency of blogging and passion are keys to effective online lead generation.” Or, “leads will flow when you engage and show prospects you care in LinkedIn Groups.” Beware: this advise is common but misguided. Make sure your social selling consultant teaches a specific, proven response-driven process to create leads and sales.

Continue Reading…