by Jeff MolanderTime to read: 3.5 minutes. Why are so many of us failing to generate response (and leads) with LinkedIn profiles and LinkedIn groups? We're not moving customers' needles. We are not using LinkedIn to give prospects 'results in advance.' That's why I created a FREE LinkedIn training for sales video tutorial. No time for training? Here's what you can do---right now---to create more sales leads using LinkedIn in 3 steps.
by Jeff MolanderTime to read: 3 minutes. I recently discovered 3 of the best, most effective lead generation ideas out there: #1, Update the way you're marketing yourself online to DESIGN for sales. Don't follow "the gurus." #2, Give your best advice away online, in exchange for leads. #3 Create confidence in prospects in ways that give "results in advance" to ultimately earn the sale.
by Jeff MolanderTime to read: 2 minutes. Time to hire a social media manager, freelancer or agency? Here's are 4 phrases to watch out for in the interview process. For instance, "Social media is not for selling." The arguments supporting this viewpoint are often made by social media managers who don't know how (or refuse to) to take responsibility for generating leads and sales. Let's identify 4 red flag statements so you can hire a rock star social media manager.
by Jeff MolanderTime to read: 2 minutes. So far social media for sales teams has been stagnant. That's because we've been waiting on marketing to create LEADS with LinkedIn, blogs, Facebook, YouTube, etc. But all they've managed to produce (after all these years) are Likes, followers and shares. Most marketers prefer measuring social media more than SELLING with it. I say it's time for sales teams to take action.
by Jeff MolanderTime to read: 4 minutes. Social media in B2B sales is filled with bullshit ideas that don't work. Successful B2B sellers aren't trying to influence prospects; nor persuade buyers to choose them on social media. Are you using your blog to PROVE your product or service is worth investing in? They are. Are you using LinkedIn to create confidence in the buyer---rather than the product or service? They are. Hmm. Might your competitors be creating confident buyers in ways that creates trust in them... and connects to their sales funnel?
by Jeff MolanderTime to read: 3 minutes. I've uncovered a remarkable social media steel industry success story. Steelmaster is netting leads and sales right on its Facebook page using a specific technique. I'll quickly add some color and explain the technique---so you can do the same for your steel, construction or manufacturing business.
by Jeff MolanderTime to read: 3 minutes. If you're blogging for direct sales---wondering why sales aren't showing up you're not alone. But there is a better, new way that is fun for bloggers AND effective at creating leads. Better yet, it grabs the attention of new and existing customers, helps them and earns their trust in you. I'm talking about mythbusting.
by Jeff MolanderTime to read: 4 minutes. It's easy to fall into 3 traps when setting out to create a social media sales strategy for a B2B professional services firm---or for any B2B marketer. Here's how to avoid each one---letting the gremlins sabotage your competitors while you zoom forward!
by Jeff MolanderTime to read: 3.5 minutes. In 2008 LinkedIn introduced its Group functionality. Since then those of us using LinkedIn for business have been tortured by inappropriate, low-value comments and linking---people trying to promote "their thing." Spam. So after all these years what have we learned? As it turns out a lot. Here are 3 quick, new best practices for LinkedIn Group management and a proven system to use LinkedIn for sales prospecting. Here's how to create, manage and/or participate in a LinkedIn Group and actually get something out of it... and make sure members do too!
by Jeff MolanderTime to read: 2 minutes. Does your content marketing create action? I’ve been using LinkedIn, Facebook and blogging to generate business-to-business (b2b) leads and sales very effectively lately. Surprisingly, the key to my content marketing success is coming from creative thinking about what I already know works and getting my target market to take action---moving them off of social media.