Canadian anti-spam law: A compliance guide for sales pros

canadian anti spam law compliance guide

Time to read: 3.5 minutes. Canadian sales professionals are confused and frustrated. Rightfully so. The Canadian Radio-television & Telcom Commission is not guiding sales forces clearly enough. Instead, focusing on marketers.

So, beware: The Canadian Anti-spam Legislation (CASL) does limit your ability to “cold email” prospects. Apparently! It’s truly unclear.

However, there seem to be 2 work-arounds for sellers. One in particular that is quite safe.

  1. Use LinkedIn InMail, where users have already given their consent to receive your message
  2. approach prospects with messages that ASK for permission to discuss “participation in a commercial activity.”

Preface: I’m not a lawyer and you should consider your lawyer’s advice. And the law truly is confusing from a sales person’s perspective. That said…

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3 of the best InMail and email subject lines I’ve found

best inmail subject lines

Time to read: 3.5 minutes. Why aren’t your email or InMail subject lines working? They’re probably too long, too specific and they’re telegraphing what you want—a meeting. After months of researching with reps and recruiters I’ll share 3 of the best InMail subject lines I’ve found.

Point blank: The job of your subject line is to get your email opened—in a way that doesn’t backfire in your face.

Let’s qualify prospects faster with more effective InMail and email messages that rock.

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Making Sales Navigator training pay-off

linkedin sales navigator training

Time to read: 3.5 minutes. LinkedIn Sales Navigator training can be great investment. But it’s easy to get lost. Knowing your way around LinkedIn only gets you so far. Without an effective, repeatable messaging approach to get appointments set you’ll fail. Here is way to get prospects responding to InMail and Group messages. Inquiring—asking about what you sell. Plus I’ll give you a template to get started having more success, right now.

This “communications methodology” is the piece most Sales Navigator training (and trainers) are overlooking. That’s why most Sales Navigator investments fail.

Below, I’ll give you that piece. Plus, a proven, effective template. Start improving your ROI with Sales Navigator.

Want to learn this system and grab a few more effective InMail templates now? Here’s a free training to get you started.

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A Linkedin profile for sales: Spark leads in 3 steps

linkedin profiles for sales

Time to read: 3.5 minutes. Tired of getting so few sales leads from your LinkedIn profile? I dare you to fire-up your browser. Compare your profile against the below checklist. Check-off each step as you implement these three, proven steps to make your profile spark response from buyers. I’ll give you 4 of my best LinkedIn profile examples. The trick is to structure LinkedIn profile for sales—use “trigger” words that convince potential buyers to take action. (become a lead)

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How to write an effective InMail: 7 of my best templates

Time to read: 3 minutes. Frustrated with LinkedIn InMail prospecting? Emails going un-responded to? I recently discovered how to write an effective InMail. You know, messages that get response. I’ll share how to provoke potential buyers to reply—by writing in a specific way. This gives you a response and the chance to qualify them. Here’s the technique and a few templates to get more response.

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LinkedIn InMail Best Practice: Don’t ask for the meeting


linkedin inmail best practices

Time to read: 3 minutes. Is your LinkedIn InMail response rate a problem? LinkedIn ‘gurus’ won’t tell you the LinkedIn InMail best practices you’re seeking. Because they don’t use LinkedIn to prospect themselves! Here is what I’ve learned along side my customers—a way to write effective LinkedIn InMail messages. Surprisingly the key is NOT asking for the appointment. Don’t swing for the wall.

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How to Pick the Best Social Selling Training

social selling training

Time to read: 3 minutes. If social selling training is on your to-do list you’re not alone. Choosing the best social selling training for your organization can be daunting. In a world of “instant experts” investing in the wrong social selling trainer can be disastrous. Let’s understand the safest place to start. Follow these steps to make the best decision.

Answering essential questions

First, let’s glance at the below social selling training checklist. Then we’ll get into the details of each step.

1) What should the selection criteria be?
2) How much should the social selling training cost?
3) How do I find candidates?
4) What essential skills should the trainer teach?
5) How can I make sure this training is worth the money?

Want to get started on this entire process? Print-off this Social Selling Training Cheat Sheet PDF and I’ll walk you through it. (No registration needed)

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LinkedIn Sales Navigator review: It’s worth it, but only if …

linkedin sales navigator review

Time to read: 3.5 minutes. LinkedIn Sales Navigator IS worth the money. But only if you have an effective, repeatable way to get buyers talking with you. Navigator and Premium buy you access. Nothing more. Here is a proven way to spark prospects’ curiosity PLUS get them asking for more details. Let’s quickly examine what I learned in my LinkedIn Sales Navigator review. 

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Content Marketing Experts: Are they ‘dumbing things down’ at your expense?

content marketing experts

Simple products, simple services. They help us get things done. Simple words help sell them. I love simple. But many of today’s content marketing experts are simpletons who are evolving into charlatans. How can we know which content marketing experts to follow? Advancing your career or building your content marketing business means asking two, serious questions in 2014.

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