Big Changes for Affiliate Marketing - Again

June 2, 2007

On a recent Weekly Insight show we discussed the dramatic shifts going on in Web-based cost-per-click and cost-per-action (sale or lead) affiliate programs like Commission Junction and Google Adwords. As Amanda Watlington and I were fresh back from the Direct Marketing Association’s ACCM Conference the gang focused discussion on the use of such strategies among multi-channel marketers.

(63 MINUTES)

Featuring:
Amanda Watlington, Searching for Profit
Lee Gientke, Leadpoint.com
Sam Harrelson, CostPerNews.com
Jeff Doak, Converseon

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Raymond Benton, Jr., Ph.D.
Chair & Professor
Dept. of Marketing
Loyola University Chicago
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Big Changes for Affiliate Marketing - Again

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