Case study on Moosejaw:
Improving social media marketing outcomes
by Jeff Molander
Time to read: 7 minutes. Today, Abercrombie & Fitch announced flat Web and declining store sales. But they have well over 1,000,000 “followers and friends.” How can this be? And Moosejaw… they’re missing out on the ‘digital native social commerce’ action too. Here’s how to improve your social media marketing’s output. Read on and discover how to create tangible results with social media marketing. Click to continue…
How a Ben Franklin craft store
is using social media to sell
by Jeff Molander
Time to read: 7 minutes. Experts say “building community,” “buzz” or “engagement in the conversation” is joy. But crazy people like me still like to SELL things. And so do a few remaining Ben Franklin stores. Today I’ll show you how a Ben Franklin store in rural Washington accidentally discovered how to create a winning social media strategy that drives more buyers into the store. I’ll also share a shortcut with you: Stop looking for “what works” from agencies and consultants. Start asking yourself, “what works in our stores?” Then use tools like mobile texting to supercharge it. Click to continue…
Tags: Better 'Social' Strategies, Jeff's Faves, Retail Success Stories
A shortcut to finding
what works in social media marketing
by Jeff Molander
Time to read: 5 minutes. You need to create sales and leads with ’social’ media/marketing. That means finding “what works.” Discovering stories of businesses creating actual sales, customers, leads, subscribers — not just Facebook friends or Twitter followers. These practices live in places we cannot predict nor reliably access. Or can we? I’ll show you what to look for at conferences, in trade magazines, podcasts, video and slide decks of presentations. These are the haystacks we often search — looking for buried needles. Here are shortcuts you can use to find and apply “what works” and avoid what doesn’t. Click to continue…
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