Why marketing on Facebook may not
help your business
by Jeff Molander
Time to read: 5 minutes.
Like many marketers, 1800Flowers is intoxicated by excitement over “social media” and the supposed revolution it’s creating. But are you willing to bet your marketing dollars on customers shopping using Facebook? Why? The excitement and expectation around social media is too often illogical and dangerous. Yes — it’s smart to experiment but yes it DOES cost real money to do so. No — most marketers CANNOT afford to fail using social media in a down economy. Resist bloggers, trade media and “experts” in their rush to hail “all that is Facebook” as bold and innovative. Here’s how. Click to continue…
Why business Twittering deserves
a second look, a strategy
by Jeff Molander
Time to read: 4.5 minutes.
Social media: It’s so important that “it will change everything…” so broad that it includes just about everything and so profound that nothing can measure it. To infinity and beyond! Sound familiar? When it comes to Twitter, there’s no shortage of nonsensical justification for Twittering. Just do it! But should your business Twitter? Should your intern experiment with it? How much ‘engagement’ is needed to realize an actual sale or lead? I’ll shine a light on finding the answer for your company. Click to continue…
There is no such thing as ’social media’
by Jeff Molander
Time to read: 3.5 minutes.
The sooner marketers realize “all the Web is a social media” the sooner they’ll improve results of Web marketing. All the Web is a social media — and always has been. Web 2.0 hysteria finds many marketers handcuffing themselves by believing in a “faux newness” that doesn’t exist. Social media is “so new”, techie and “so specialized” that it’s walled off from email, affiliate marketing — everything else. Result: Digital fails to integrate with offline marketing in ways that create sales, leads and improved customer experiences. Bug once you see all media as being “social” everything changes. The path to improving Web marketing results is clear. Click to continue…
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