Archive for August, 2008

Affiliate Marketing: What’s Working, What Isn’t?

August 31, 2008 | (1) Comment

Carsten Cumbrowski“Flexibility does not mean Card Blanche and giving up your brand message and control entirely.”

Carsten Cumbrowski, Critical Thinker

Lately, I’ve spouted off about how the cost-per-action/performance based marketing industry is busy shooting itself in the foot and how to improve affiliate marketing.  It set off a bit of healthy debate about the future of affiliate marketing.  Thanks to Carsten Cumbrowski… who’s one of the brightest critical thinkers in an industry that too often chooses to deal in the simplicities.  Performance marketing IS simple and that IS what makes it so adored and widely adopted… BUT.  And Carsten is always out there asking questions and pushing for improvement.

Find Out What Works, What Doesn’t
Speaking of critical thinking I’m assembling a panel of experts (including my trusty side-kick-always-there-to-tell-me-I’m-not-necessarily-right-colleague, Lee Gientke) with a wide range of experiences.  You should consider joining us in lovely San Francisco on October 1 at Online Market World, a top Web marketing conference run by a top Internet researcher/conference producer, Lisa Morgan.

The Pitch
Here’s my 2 minute pitch on why you should attend this affiliate marketing discussion panel.  (listen)

Hey, Carsten… you should consider joining me on a panel discussion some time soon!

(1) Comment