Should Marketers Use Multiple Affiliate Networks?

Should you be involved with multiple affiliate networks? Why or why not? If so, how does that work technically — from a tracking, reporting and optimization perspective? Find out what experienced retailers and industry analysts have to say about their successes, failures, trials and tribulations when it comes to working with multiple affiliate networks — and the overall net worth of this approach!

Should Marketers Use Multiple Affiliate Networks?

Should you be involved with multiple affiliate networks? Why or why not? If so, how does that work technically — from a tracking, reporting and optimization perspective? Find out what experienced retailers and industry analysts have to say about their successes, failures, trials and tribulations when it comes to working with multiple affiliate networks — and the overall net worth of this approach!

Ben Edelman: Adware in Affiliate Marketing

Watch Harvard Law Assistant Professor, Ben Edelman discuss adware usage among major advertising brands…